Actress Karishma Raj Soni’s Noor to launch a special makeup range for men, to open flagship stores in London, Paris and Dubai this September

Actor, model and entrepreneur Karishma Raj Soni, along with her businessman friend Rohit Sharma are coming up with a new makeup brand, Noor. They will be launching flagship stores of her in London, Paris and Dubai. The idea is to offer the best to all. Interestingly, Noor will also have a number of skincare products for men.

“We are doing the men’s range for the first time. Most leading top brands do not have a proper range for men. So basically like actors or anyone, when they want to use a foundation, they either have to go and buy a top brand and use a woman's foundation, Or a concealer, but not anymore,” she smiles.

Noor has a range of foundations and concealers for men, among other things. “These products are different from those meant for women in texture, quality of the base, etc. We're quite excited to do this,” she explains.

Karishma reveals that the brand will also have hair perfume for men, which is a very important product. These hair perfumes are completely non-chemical and do not damage the hair, at the same time make it feel fresh.

“Even for women we are making hair perfume,” she continues, “If you don't wash your hair for three days and use the hair perfume you do not need to wash your hair, your hair doesn't get oily, and you don't feel heavy over your head. So we bring some really different kinds of things via Noor. We are looking forward to hitting the market in September this year. We are launching a lot of different kinds of products which are not there in leading brands around the world. We want to make people beautiful outside so that they feel good within.”