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Swachh Bharat Abhiyan is an initiative that aims to clean up the streets, roads and infrastructure of India’s cities, smaller towns, and rural areas. The objective of Swachh Bharat also includes eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use.

We have seen many of the times celebrities taking part in initiatives like this. After Akshay Kumar’s movie Toilet: Ek Prem Katha, which was made in support to improve sanitation conditions in rural India, with an emphasis on the eradication of Open-Defecation. Now Shehanshah of Bollywood, Amitabh Bachchan feels that more needs to be done towards the Swachh Bharat Abhiyan than just providing a face and voice to the campaign.

Amitabh Bachchan re-tweeted a video from the official page of Swachh Bharat Abhiyan which was captioned, “As the Swachh Bharat Mission is moving towards building an Open Defecation Free India, the contribution of the youth is now more important than ever. Join the Swachh Bharat Summer internship and help us build a cleaner nation.”

Amitabh tweeted about the same and written, “More awareness needs to be made for this campaign…I work towards this not only by face or voice, but also by profession… I have to do, whatever I have said! More needs to be done, and we shall do it, not just by voice and face, but working for it… I shall certainly!”

Swachh Bharat Abhiyan mission aims to achieve an Open-Defecation Free (ODF) India by 2 October 2019, by constructing 90 million toilets in rural India.

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