Kamdhenu Paints launched 6th Edition of ‘Target Ka Badshah’ with Bollywood stars Anil and Madhuri

Kamdhenu Paints, the fastest growing brand of decorative paint segment of India, today announced the launch of a new series of Dual Paint ‘Kamodual Luxury Emulsion’. The new series of paint reduces the inventory cost of dealers and the final cost of the end user as ‘Kamo dual Luxury Emulsion’ can be applied on both exterior and interior surfaces. The new product from the house of Kamdhenu was launched at the 6^th edition of Mega Event – Target Ka Badshah for its dealers held at Bintan and Singapore.

Target Ka Badshah’ is an innovative scheme / program to reward the dealers who have achieved sales target and hence complimented growth of Kamdhenu Group. Under this scheme, dealers not only get all paid vacation at a foreign location but they also get a chance to meet number of Bollywood celebrities. Under this program / scheme, company’s high-performing dealers from all over the country are rewarded under different categories like Award for Excellence, New Rising Star, Award for Achievement etc.

This year ‘Target Ka Badshah’ was graced by Bollywood stars Madhuri Dixit, Sonam Kapoor and Anil Kapoor. Mr Satish Kumar Agarwal, Chairman and Managing Director, Kamdhenu Ltd and Mr Saurabh Agarwal, Director, Kamdhenu Ltd. addressed the event. Approximately, 600 dealers / channel partners from all parts of India attended the event and were rewarded under various categories.

‘Kamodual Luxury Emulsion’ range of paints comprise of premium quality low VOC paint products in standard pack sizes ranging from 1 litre to 20 litre. It offers rich gloss and smooth finish thereby embellishing the overall appearance. Stain Resistance and Anti Dirt features of the product ensure long lasting colour durability and maintains the aesthetic appeal of the wall.

Speaking at the event, Mr Satish Kumar Agarwal said, “At Kamdhenu, we treat channel partners and dealers as an individual and member of the Kamdhenu family. They play a key role in making Kamdhenu a household name and we therefore incentivize them through innovative schemes like ‘Target Ka Badshah’. This provides us with an opportunity to not only thank our channel partners for their continued patronage, but also obtain a better understanding of their needs, and the best ways to support and collaborate with them.”

“Today’s generation aspires for durable quality products and we are delighted to introduce ‘Kamo Dual Luxury Emulsion’ which is an outcome of quality research and conforms to international standards. We are hopeful that this high quality yet affordable product will witness an overwhelming response from industry contractors, real estate developers and individual home builders alike,” he added.

Addressing the dealers, Mr Saurabh Agarwal said, “We have enjoyed a long standing relationship with our channel partners. Events such as these are vital towards strengthening these ties as well as keeping them well informed about the latest technological innovations and products introduced by us. It also provides us with an avenue through which we can explore additional partnership opportunities. We are encouraged by the tremendous response to the ‘Target Ka Badshah’ initiative and we are looking into organizing more such innovative events to encourage our channel partners”

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