Mrunal Thakur and Models display the Designer Aavaran/Anuj Bhutani Vegan Ivory collection in Lakme Fashion Week Winter/Festive 2019

The name Aavaran is revered in the world of Indian craft and fashion and this Udaipur based label has brought Dabu mud resist, hand dyed

By Team Bollyy 23 Aug 2019 | Updated On 23 Aug 2019 08:14 IST in Latest Trending

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Mrunal Thakur and Models display the Designer Aavaran/Anuj Bhutani Vegan Ivory collection in Lakme Fashion Week Winter/Festive 2019

The name Aavaran is revered in the world of Indian craft and fashion and this Udaipur based label has brought Dabu mud resist, hand dyed, block printed garments into the limelight globally. Aavaran started in 2011, is the brainchild of Alka Sharma who is a textile graduate from the Indian Institute of Crafts and Design. Aavaran was established in Udaipur by the Centre of the Study of Values (COS-V), a leading NGO that is for the development of women and child in Southern Rajasthan. The Aavaran brand retails from Udaipur, Bengaluru, Chennai, Options, Ogaan, Ensemble, Artisans, Mélange, Aza as well as stores in New York, Korea and Japan.

Aavaran’s “Miniature Moon” collection at Lakmé Fashion Week Winter/Festive 2019 presented “An Ode to Dabu”, which drew its inspiration from the artworks of Anne Vilsboell. It was a feminine, serene, celestial offering of garments that showcased creative choices to fashion followers. The colour tones remained true to the theme as shades of indigo, blue and grey appeared for the apparel in profusion but then moved onto green, haldi, madder red gold and silver foil.

The silhouettes were regal in form and structure and inspired by Indian royal costumes. Angarkhas, jamas, wide pyjamas, boxy blouses, tunics, kurtas and Pheran style kurtas gave a wide choice to the ethnic dresser. The festive range also offered raw mud-resist techniques on hand-woven Mushroo fabrics, mulberry silk, and Chanderi that stayed true to the theme. The quaint motifs of Indianised Cherubs, crescent moons, florals and starry skies were created to suit the modern aesthetics of fashion with the help of the ‘pittan’ embroidery techniques.

Strategic placement prints appeared on the shoulders of sleeves for the robes and kurtas, while the two-toned fabrics were livened up with motifs from the inspiration. Smocking was intricate on the bodice of dresses, while the kurtas and bundies for men had discreet prints.

Talking about her debut at the Lakme Fashion Week, Alka Sharma said ‘It was a wonderful experience to be at the Lakme Fashion Week. It was my debut and I am overwhelmed to see how hard people have worked to make it a success. It is amazing to see all the work that goes behind the scene and I am thankful for all of it. Our showstopper, the stunning Mrunal Thakur was in perfect sync with the brand ideology and I am glad she chose to wear our brand for her debut at the Lakme Fashion Week”.

Closing the show was the talented Bollywood star Mrunal Thakur who glided in wearing a luxurious ivory lehenga with a long-sleeved peplum blouse with gold motifs. Talking about her experience she said “It was a pleasure to be associated with Aavaran for my debut at Lakme fashion week. I truly admire the ethics of the brand and loved the outfit that Alka ji selected for me. It is very comfortable and I enjoyed wearing it and the borla on my head completed the look”.

publive-image Aavaran Luxury at Lakme Fashion Week Winter Festive 2019