Pritam's Newest Musical Collaboration With Marshmello Is The Party Anthem Of The Season

Jyothi Venkatesh

Desi song collaboration between Pritam and popular international DJ Marshmello on the song BIBA has become quite the rage amongst fans of the duo. The official music video of the track features the King of Romance Shah Rukh Khan and it's absolutely hard to miss.  With a whopping 9.5 million views in just three days, the video gives audiences a new hook step to challenge each other with and we've already seen glimpses of Marshmello doing the step effortlessly. Pritam, who is no stranger to a Hollywood musical collaboration, sent Marshmello options of pre-composed scratches of songs to choose from, for the final track. BIBA went on to become the song they came together for because Marshmello wanted to work on something that brought out true Indian musical taste and fun in the track.

Prior to the launch of the music video, Pritam and Marshmello caught up at Jam8 for Marshmello's first recording studio visit in India where they jammed for the first time in person. He also presented Marshmello with a customized BIBA jacket curated by designer Narendra Kumar. While catching up, Pritam also played the track to dub a dhol arrangement that intrigued Marshmello into playing the dhol to the beats of the song perfectly. Also part of the celebration of the song in the studio were India’s powerhouse talents, Arijit Singh, Armaan Malik, Badshah, Neha Kakkar, and Dev Negi.A sight for sore eyes and a dream for music lovers, BIBA has quickly become the new party anthem for Indian fans of Pritam and Marshmello.

"BIBA is such a special track to me because Marshmello and I chose to collaborate on it for the sole reason of it being so Indian, fun and a song that will make you tap your feet. Of course, the show stealer of the video is SRK's cameo and the incredible concept directed by Punit Malhotra. I'm so thrilled with the feedback we're getting on the song, it's exciting." said Pritam on how he feels now that the track is out with the music video filled with Bollywood's iconic scene recreations.

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