Radhika Apte Roped In As Ambassador For ‘True Roots’, A Botanical Solution For Delaying Greying Of Hair

Radhika Apte, recently launched Marico’s newest brand ‘True Roots’, that delays hair greying^ from the roots. The actor, who is known for her choice of diverse roles, and speaking her mind, spoke about the #FaceItSolveIt philosophy of True Roots, while launching it here at an event yesterday. True Roots has been launched on Flipkart as a digital first brand.Greying of hair is natural with age, but thankfully science has the answer and now Marico’s True Roots offers a solution to delay hair greying from the roots. Greying of hair is caused due to decreasing levels of melanin in the hair roots. Melanin is a natural pigment, which gives hair its dark colour. Marico’s True Roots Botanical Hair Tonic, is a first-of-its kind innovation, that works by increasing the melanin levels in the hair roots and thereby delays hair greying. It is formulated with Apigenin, an extract of chamomile flowers and powerful botanical actives that increase the melanin levels in the hair roots.True Roots is positioned on the platform of solving problems from the root cause rather than hiding them and propagates the philosophy of #FaceItSolveIt. Radhika Apte says, “I am happy to associate with True Roots, a brand that encourages people to solve problems right from the roots. I am myself the type of person, who looks at challenges straight in the eye and solves them by addressing the root cause. With the launch of True Roots, it’s great to finally have a solution to delay hair greying, so no-more quick fixes and hair hacks, we can now face it and solve it.”

Radhika Apte, Dr. Sangeeta Velaskar & Dr. Avni Mainkar

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Radhika Apte, True Roots, Brand Ambassador