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19 CITIES. 6 DAYS. 1 UNSTOPPABLE TOOFAAN

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From unique innovative billboards to virtual interactions with fans, local heroes and press, Farhan Akhtar, Mrunal Thakur and Rakeysh Omprakash Mehra have taken the world by storm in a first-of-its-kind virtual and on-ground activation.

Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures. Toofaan is produced by Ritesh Sidhwani, Farhan Akthar and Rakeysh Omprakash Mehra.

The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash Mehra.

Prime members in India and across 240 countries and territories can stream Toofaan exclusively on Amazon Prime Video starting July 16, 2021.

Toofaan to be the first film to simultaneously premiere on Amazon Prime Video in Hindi and English.

Amazon Prime offers an incredible value with unlimited streaming of the latest and exclusive movies, TV shows, stand-up comedy, Amazon Originals, ad-free music listening through Amazon Prime Music, free fast delivery on India’s largest selection of products, early access to top deals, unlimited reading with Prime Reading and mobile gaming content with Prime Gaming, all available for an annual membership of Rs. 999.

Customers can also watch Toofaan by subscribing to Prime Video Mobile Edition. Prime Video Mobile Edition is a single-user, mobile-only plan currently available for Airtel Pre-Paid customers.

After setting expectations soaring with the critically acclaimed powerful trailer and soundtrack the team of Toofaan is all set to amp-up the ante with a unique global takeover.

With a first-of-its-kind multi-city tour for any Indian movie, the cast and crew of the movie virtually visit and interact with press, fans and local heroes from each of the cities in celebration of the spirit of Toofaan.

Ahead of the movie’s global Hindi and English premiere across 240 countries and territories, Farhan Akhtar, Mrunal Thakur, Paresh Rawal, Rakeysh Omprakash Mehra along with Ritesh Sidhwani interacted with fans, local heroes and press in Ahmedabad, Vadodara, Surat, Chandigarh, Ludhiana, Indore, Jaipur, Bangalore, Chennai, Hyderabad, Kolkata, Nagpur, Pune, Dubai, Abu Dhabi, Sharjah, London and New York.

These local champions include Manna Patel —an Indian backstroke swimmer from Ahmedabad, Gujarat who has made waves in the sport and is all set to represent the country at the upcoming Tokyo Olympics in the 100m backstroke; Arshi Khanam – a feisty pugilist from Jodhpur who’s India’s top-ranked boxer; professional boxer and coach Asad Asif Khan from Kolkata, Gaganpreet Sharma — professional boxer from Chandigarh; boxer Manju Bamboriya from Ujjain; V. Devarajan – Indian boxer and an Olympian won the bronze medal in the 1994 World Boxing Championship in Bangkok from Tamil Nadu and Sharath Gaikwad – a paralympic swimmer from Bengaluru who broke the unbeatable 28-year record at Incheon Asian.

Along with them visiting the city virtually, the Toofan storm will hit multiple cities through several innovative out-of-home billboards.

This includes innovative hoardings of Farhan as Toofaan; placed across prominent locations in Mumbai, Noida, Lucknow, Kolkata, Pune, and Ahmedabad as well as a digital billboard that literally packs a punch, unveiling the release date is also set up at Times Square, in the heart of New York City. Global domination indeed!

Exhilarated ahead of the world premiere, the actor cum producer Farhan Akhtar said, “Toofaan is an extremely special film for us, one that will touch people’s hearts.

There’s something in it for everyone and we hope that people across the globe will connect with the message of the film. Can’t wait for you all to watch it.”

Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and Farhan Akhtar.

The film features an all-star cast, led by Farhan Akhtar in the lead role along with Mrunal Thakur, Paresh Rawal, Supriya Pathak Kapur, Hussain Dalal, Dr. Mohan Agashe, Darshan Kumaar and Vijay Raaz.

Directed by Rakeysh Omprakash Mehra, the film’s high-octane trailer takes us through the journey of a local goon, Ajju Bhai becoming a professional boxer, Aziz Ali. Toofaan is a tale of hope, faith and inner strength fuelled by passion and perseverance

Toofaan will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalog.

These include Indian-produced Amazon Original series Mirzapur Season 1 & 2, Comicstaan Semma Comedy Pa, Breathe: Into The Shadows, Bandish Bandits, Paatal Lok, The Forgotten Army – Azaadi Ke Liye, Sons of the Soil: Jaipur Pink Panthers, Four More Shots Please, The Family Man, Made In Heaven, and Inside Edge, Indian films such as Hello Charlie, Coolie No. 1, Gulabo Sitabo, Durgamati, Chhalaang, Shakuntala Devi, Ponmagal Vandhal, French Biriyani, Law, Sufiyum Sujatayum, Penguin, Nishabdham, Drishyam2, Joji, Maara, V, CU Soon, Soorarai Pottru, Bheema Sena Nala Maharaja, Halal Love Story, Middle Class Melodies, Putham Pudhu Kaalai, Unpaused among others and the award-winning and critically acclaimed global Amazon Originals like Coming 2 America, Borat Subsequent Moviefilm, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, and The Marvelous Mrs. Maisel.

All this is available at no extra cost for Amazon Prime members. The service includes titles in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.

Prime members will be able to watch Toofaan anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc.

In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.

Prime Video is available in India at no extra cost with Prime membership for just 999 annually, new customers can find out more at www.amazon.in/prime.

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ABOUT AMAZON PRIME VIDEO

Prime Video is a premium streaming service that offers Prime members a collection of award winning Amazon Original series, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.

Find out more at PrimeVideo.com.

Included with Prime Video: Toofaan joins thousands of TV shows and movies from Hollywood and Bollywood, including Indian produced Amazon Original series such as Four More Shots Please!, The Family Man, Mirzapur, Inside Edge and Made In Heaven, and award-winning and critically acclaimed global Amazon Original series including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The Marvelous Mrs. Maisel available for unlimited streaming as part of a Prime membership.

Prime Video includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

Instant Access: Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV and multiple gaming devices.

Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans.

In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.

Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content.

Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.

Included with Prime: Prime Video is available in India at no extra cost with Prime membership for just 999 annually.

About Excel Entertainment

Excel Entertainment’s oeuvre comprises of a string of box-office hits like Dil Chahta Hai, Don, Zindagi Na Milegi Dobara, Talaash & Fukrey.

Alongside these blockbusters, Excel has also launched avant-garde ventures like Gully Boy, India’s first hip hop film and the official entry to the Academy Awards this year and Inside Edge, India’s first original series on Amazon Prime Video that was nominated for the coveted International Emmy Awards under the Best Drama category in 2018.

In addition to commercially successful cinema, Excel has consistently garnered critical acclaim, Rock On being one such accomplishment that won the production house its second National Award in 2008.

About ROMP Pictures

Since its inception in 2004, Rakeysh Omprakash Mehra Pictures (ROMP) has strived to create films that prize quality content above everything else.

We tell stories that connect every viewer on an instinctive level through exploring the intricate web of emotions that form the human experience.

Under ROMP’s banner, its films, Rang De Basanti, Bhaag Milkha Bhaag and Delhi-6 have gone on to win critical, national and international acclaim for the socially impactful stories they tell.

Our main aim at ROMP Pictures is putting out work that is reflective of the evolving culture and at the same time retain the timelessness of a story.

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