5 CELEBRITY APPROVED BRANDS THAT ARE HERE TO STAY

Bollywood is definitely about the movies but it’s not just limited to that. It is also about the clothes that celebrities adorn. Celebrities are always in the limelight for every public appearance they make but what matters more is the brand they’re clad in. As onlookers, we are always intrigued about their ensembles regardless of the gender. While designers like Manish Malhotra, Sabyasachi, Anita Dogre have made their mark and are one of the best we have in our country. There are several others that have made quite an impression in a short span of time and seems like they are here to stay. Let’s have a look at the five upcoming brands that are likely to stay and are celebrity-approved. 

1. Kanika Goyal Label

With its genesis dug deep in meticulous craftsmanship and rarefied tailoring, Kanika Goyal label created a niche for itself because of its alluring minimalism. A graduate from National Institute Of Fashion Technology, Delhi Kanika found her passion in design and creation and pursued the same. Her love for angles, shapes, and lines can be seen in her designs too. Her creations are innovative and urbane, always bringing out something new from the Pandora's box!

Celebrities spotted wearing this: Anushka Sharma, Ranveer Singh, Alia Bhatt, Kriti Sanon

https://www.instagram.com/p/BOOqlYjg68a/?taken-by=kanikagoyallabel

https://www.instagram.com/p/BNVn9pPAsbB/?taken-by=kanikagoyallabel

2. CORD

CORD is established by Pranav Guglani and Neha Singh. It is a result of their love for art, fashion, and travel. An amalgamation of all three, cord is a contemporary label that focuses on comfort as well as design, making it possible for it to be worn on a day in and day out basis. Each piece of clothing or for that matter accessory is unique and narrates a different story

Celebrities spotted wearing this: Deepika Padukone, Shraddha Kapoor, Sonakshi Sinha, Anushka Sharma, Aditi Rao Hydari,

https://www.instagram.com/p/BL9INNCBINo/?taken-by=cord.in&hl=en

https://www.instagram.com/p/BJ0FRr2hEx4/?taken-by=cord.in&hl=en

3. Aprere

Aprere is all about keeping it trendy and chic! Their designs come as a breath of fresh air because it is unlikely that you have seen something like this before. The way they include flares and ruffles into their designs is not just praise-worthy but also damn innovative. Their website has been recently launched and they’re already running out of sizes. For every girl who wishes to follow the trends and yet stands out in the crowd, this brand is for you

Celebrities spotted wearing this: Kareena Kapoor Khan, Sonam Kapoor, Raveena Tandon, Daisy Shah, Parineeti Chopra

https://www.instagram.com/p/BVPl1W4lwhM/?taken-by=aprereofficial

https://www.instagram.com/p/BUrJ72nldG0/?taken-by=aprereofficial

https://www.instagram.com/p/BT8jk9jl4u9/?taken-by=aprereofficial

4. inTOTO

We have a footwear brand in the list and that’s because it deserves this place. InTOTO in Italian means ‘completely’ and this shoe brand is here to do just that- Complete your look with the perfect pair. They believe in the idea of ‘sole-mate’ and we couldn’t have agreed more because we are always struggling to find the perfect pair that would boost our confidence and make us look just as good. InTOTO brings to you classy and cool designs with no compromise on comfort. We ain’t asking for more! P.S Their clear strap heels are a rage right now!

Celebrities spotted wearing this: Alia Bhatt, Tapsee Pannu, Bhumi Pednekar, Athiya Shetty, kalki Koechlin

https://www.instagram.com/p/BU1rPcIlRhJ/?taken-by=intoto.in

https://www.instagram.com/p/BSS0Y_YhR_D/?taken-by=intoto.in

5. Bennch

A clothing brand that is urban, casual and minimalistic. The brand possesses an everlasting love for fluidity, hence their designs are such that it’s soothing to the eyes and totally wearable. It’s essential to focus on one’s comfort and then transform it into style. That’s what Bennch does. The brand will get you addicted to its stripes and polka dot designs.

Celebrities spotted wearing this: Tapsee Pannu, Shilpa Shetty, Priyanka Chopra, Sonal Chauhan

https://www.instagram.com/p/BPRj-fJAih5/?taken-by=bennch.hq

https://www.instagram.com/p/BPouOQ-ADYe/?taken-by=bennch.hq

https://www.instagram.com/p/BVOi3hCF-Wk/?taken-by=bennch.hq

Here's hoping these brands continue to charm Bollywood fashionistas!