A short film viral giving a special message of Myra is currently happening

Myra Vaikule , who has always been in the news through various videos and has the biggest fan following at a young age, is now making her debut in the advertising industry , that too through an advertisement for men's wear.

Tejashree Pradhan 's ' Kasha hai baya ' ad last year's popular ad film ' Cotton King ' was presented by the shirt brand. It is time for this brand to give a special message that will make the society think through advertising. So this year too this shirting brand has made a very relevant and thought provoking film on mobile pollution. The main attraction of this viral ad is the concept of the ad and Myra Vaikul.

Although the world has come closer due to mobile phones, the intimacy in relationships is getting lost somewhere. Therefore , this film, warning to ' be vigilant ' , has come up with an incident that happens in everyday life. Jangi organizes little Anu's (Myra Vaikul) fifth birthday. But the relatives who are present on the birthday are busy with mobile phones. Even though they are in front of each other, they connect through mobile. When it's time to cut the cake , everyone holds their mobile phones in front of them and shoots the event. But Anula doesn't want this.. She doesn't want to connect with relations through mobile ; So we want to get entangled in the tight bonds of relationships through the company of people. She doesn't want a big cake, she doesn't want a big gift , she wants ' time '. It is from this time that she wants to connect the lost relationships. We want to create vibrancy in those relationships. Thus she insists on Disconnect to Reconnect... and gives this important message.

This relationship-building ad is produced by ADbhoot , a production company. This advertisement is written by Shalmali Pethe and directed by Vaibhav Pandit. Talking about advertising, Vaibhav says , " Technology has brought the world closer together. It is saving time. It is true , but some of these good results have side effects. The most important side effect is the artificiality of relationships. People are giving more time to technology than to each other. Benefits of Technology on Human Relationships We have tried to show how it affects in the advertisement. For that we have given the example of mobile in the advertisement. What is special is that you will not see any brand integration anywhere in this advertisement. So this journey of them through this film is welcome.

Kaushik Marathe of ' Cotton King ' says that nowadays everyone is seen stuck in their mobile phones with their heads down during festivals. A similar situation can be seen from households. So I was disturbed by the thought of how much distance this unintentional crisis would cause in the relationship . So we felt the need to make this film that conveys this message. It has become easy for us to give you the important message Disconnect to Reconnect... through mobile. Both ADbhoot creatives and Myra have given our concept a satisfying look. '

Commenting on the choice of Myra Vaikul for the ad, Kaushik Marathe and director Vaibhav Pandit said , "Disconnect to Reconnect needed such a promising face to convey such an important message and the first time I saw Myra, I was convinced. It was a blast working with Myra. She also supported us in the right way. So much." We were amazed by the way Myra worked at such a young age."

If not the first ad of Myra which conveys the valuable message of Disconnect to Reconnect through its persuasive speech through ' Cotton King ' is a must watch. After ' Pari ' from ' Tuji Mahi Reshimgath ' , Myra's ' Anu ' from Cotton King will surely be loved by all.

To watch Myra's message: