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Art is not a luxury, but a necessity.

AANE WAALE HAFTO AUR MAHINO MEIN PAANCH PRAANTO MEIN CHUNAAON MEIN DESH , DHARAM , USOOLON AUR BHAVISHYA DAAV PE LAGENGE .AUR SOCIAL MEDIA PAR HOGA KHELA AUR MELA AUR JHAMELA BHI …. BY ALI PETER JOHN

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We have been having elections of all kinds for more than seventy years and the media has always played a dominant role in them – Ali Peter John

In the beginning , the media only meant the print media and the radio . In the 60s came Doordarshan and now we have a flood of the media which includes , print , radio ,television and now a storm of the social media .

The clout of the social media was first experienced in 2000 and it has kept growing and now it looks like the social media is here to stay .

It has been very active ever since the Narendra Modi government came into power ( some experts feel that the victory of the BJP in 2014 was largely due to the social media ) . And the social media has become a must and also a nuisance for many….

But never has the social media been looked at with so much of interest and also so much of fear and hatred .

Among the most powerful wings of the social media are Twitter , Facebook , WhatsApp , Instagram , YouTube and the hundreds of other not so important channels which play a dominant part in mobilizing the masses in the interiors who play a very important role in any elections .

But at no other time has the social media been looked at with all the interest than it is now , when the elections have been announced in five major states , U P , Punjab , Manipur, Goa and Uttarakhand .

The social media has already sent out thousands of reporters to the most remote corners of all the states where election are due and the various anchors are preparing to face the kind of challenges social media has not faced before .

The social media has its most difficult challenge when it faces the main line media and Prime Time media . There will be major muddas like poverty , unemployment , facing jumlaas and the various slogans raised by different parties and the social media will have to prove that it is impartial and will come out with the truth and nothing but the truth about the situation all over. But , does the social media have the least information of facing the truth and placing it impartially before the people of the country ?

A time comes for every institution to prove itself and for the social media , that time is now when the five states go in for elections , which will be a trailer of what is to come during the general elections of 2024 .

SOCIAL MEDIA KE BHAAYION BEHNO , DESH TUM PAR BAROSA AUR UMEED KAR RAHI HAI . KYA TUM UNKO SACCH BATAAOGE , YA EK BAAR PHIR WAHI SAB KAROGE JISKI TUMKO BURI AADAT HOGAYI HAI ?

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