'Aap Me Mast Ballebaaz Kaun?' Asks Main Kuch Bhi Kar Sakti Hoon

Population Foundation of India's popular edutainment show Main Kuch Bhi Kar Sakti Hoon has consistently worked with popular entertainment content to connect with larger audience. Cricket is in currency with the ongoing World Cup, and the producers are ensuring that the show’s key messages become part of the conversation.

'Aap Me Mast Ballebaaz Kaun? Aur Kyoon? #KahaniBadlo' is a conversation starter being used by the show’s social media platforms. The dialogues include creative phrases, or markers, to denote positive behaviours such as ‘mast ballebaaz’ (representing men who are always prepared and take responsibility for family planning) and ‘mast pitara’ (to popularise the basket of contraceptive choices available for couples). These markers are being linked with the cricket frenzy online to trigger conversations on family planning, birth spacing, male responsibility and women’s choice, and allow people to have positive discussions around such issues.

A meme showing the popular radio station duo of Munna and Buaji says, “Protection zaroori kyon hai? Taaki khel shuru hone se pehle hi saare wickets na gir jayein!” Another post during one of India’s matches mentioned, “Sharmaji ne jaldbaazi ki aur out ho gaye. Aap aisi galti mat karna - #Mastpitare se koi ek sadhan ko apnakar apni partnership ko barkarar rakhna.”

Main Kuch Bhi Kar Sakti Hoon revolves around the inspiring journey of Dr. Sneha Mathur, a young doctor, who leaves behind her lucrative career in Mumbai and decides to work in her village. The show focuses on Dr. Sneha’s crusade to ensure the finest quality of healthcare for all. Under her leadership, village women find their voices through collective action. Created and directed by Feroz Abbas Khan, the show has been produced by Population Foundation of India.

Main Kuch Bhi Kar Sakti Hoon has proven to be one of the flagship programmes on the national broadcaster with several repeat telecasts, dubbed and telecast in 13 different Indian languages and aired on 216 AIR stations across the country. This time, Population Foundation of India is supported by the REC Foundation and Bill & Melinda Gates Foundation to produce the third season of this popular edutainment show.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Main Kuch Bhi Kar Sakti Hoon, Aap Me Mast Ballebaaz Kaun