Abbott Launches Grow Right Campaign To Help Parents Achieve Healthy Growth In Toddlers

Parents across the country agree that raising a toddler is no child’s play. Childhood is a period of rapid growth and development and is a critical phase which lays the foundation for markers of a healthy adult life⁴. Recognizing the continual concerns parents have when it comes to the growth of their children, Abbott has launched Grow Right - a new initiative in India focused on supporting parents and helping children grow to their full potential.

As a part of the Grow Right initiative, Abbottpartnered with leading parenting content platform, Momspresso to understand moms’ concerns and establish a guild of experts to create a comprehensive set of guidelines for right growth – the Grow Right Charter. The Grow Rightguild is comprised of experts in child care pediatrics, nutrition and behavioural science including noted paediatrician Dr. Samir Dalwai, renowned nutritionistsDr. Eileen Canday and Dr. Dharini Krishnan, and child specialist Dr.MukeshSanklecha.

Lara Dutta

Lara Dutta

Lara Dutta

Lara Dutta

Lara Dutta

 Helping Moms Win at Nutrition and Toddler Growth

The Survey revealeda staggering nine out of 10 toddler moms across India have concerns about raising their child. While more than 60% of moms cited nutritional intake and physical growth as their top concerns, more than 50% moms are also expressing their concerns over mental growth and social skills development of their toddlers.

Addressing parental concerns around toddler growth, the Grow Right Charter defines Right Growth as a combination of physical, cognitive and mental progress that should be observed carefully and holistically during the foundational years of childhood. While science offers solutions and rational routes to growth, the Charter guidelines recognise that a child’s growth journey is an emotional one, and it can be tough for parents.

For more Bollywood updates, follow Bollyy!

Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Grow Right Campaign, lara dutta