Actor-Producer Nikhil Nanda: There is a great level of interdependence between a brand and public figures

Actor-Producer Nikhil Nanda, who recently produced an ad for a kids oral care brand that featured Tiger Shroff, says that such public figures add a lot of value to a brand. The producer says that celebrities have always also benefited from promoting and endorsing good brands.

“Public figures such as Tiger Shroff add a lot of value to a new brand in the product category. In fact, if you have seen some of the most popular faces in the industry, they have been LUX brand ambassadors.  It shows a great level of interdependence between the brand and the faces and it benefits both of them,” he says.

Talking about his campaign, Nikhil says, “It is for kids oral care brand Aqua White and we have licensed cartoon characters Chhota Bheem, Pokemon, Paw Patrol, and Hello Kitty, so almost 65 percent of viewership cartoon characters are with us. We had Tiger Shroff shoot the campaign because he is very popular with young kids. We ran that campaign on all kid's channels. I was involved as a producer. This was a big ad production that we did in 2019 and our association with Tiger had been for one year. He was the brand ambassador for Aqua White and was also promoting on social media.”