Alia Bhatt to advocate for the environment and joins hands with India’s largest environmental film festival

The All Living Things Environmental Film Festival,  India’s largest environmental film festival, is thrilled to join forces with actress , producer & entrepreneur Alia Bhatt’s production house, 'Eternal Sunshine Productions', As the festival’s advocate, Alia Bhatt will be lending her support and voice in bringing sustainability with the storytelling together. Set to take place from the 1st  of December to 10th of December 2023, this festival is now in its fourth year and is dedicated to leveraging the power of cinema, to address pressing environmental issues.
Alia Bhatt, who is celebrated for her conscientious approach and her advocacy on social plus environmental causes, is indeed a natural choice for the role of an ‘advocate’ for the festival as well as everything it stands for. Her commitments, in using her influential platform for the best of aligns seamlessly with the ALT EFF's mission for fostering awareness and valuable dialogues around climate change, sustainability, and the environment.
Alia Bhatt and her sister Shaheen Bhatt established their  production house, 'Eternal Sunshine Productions', to bring out stories that are relevant, can strike conversations and connect with a larger demographic perspective.

ALT EFF too shares this vision, utilizing the medium of films to engage the audiences across the nation and have prompt discussions on crucial topics. This year, ALT EFF is set to make an even greater impact with screenings being scheduled in over 20 cities throughout India, with films selected from across the 50 countries.
The festival's aim, is to reach diverse audiences, encouraging dialogue and promoting awareness about the environmental challenges, that demand for the collective attention. Speaking about her association with the festival, Alia expresses with lot of love, “It is really such an honour to be associated with All Living Things Environmental Film Festival 2023. Let me tell you, that Cinema is not just a form of entertainment; it is a true powerful tool for sparking and stimulating an important conversation, and the film festival is a great amalgamation of the same. At Eternal Sunshine Productions, our aim is to tell stories that evokes thoughts or changes in whatever way possible. It's really such a joy for us, at Eternal, to be supporting a festival that wishes to tell powerful stories while being environmentally very conscious too , driving meaningful changes . As a young production company this will definitely be an instrumental learning and also an important step towards fulfilling this vision.”
The synergy, between the Eternal Sunshine Productions and the ALT EFF, together, promises a dynamic collaboration, that will truly amplify the festival's message and reach.