Amazon Has Competition In The Form Of Flipkart Which Is All Set To Start Free Video Streaming Service

Jyothi Venkatesh

Walmart-owned e-commerce company Flipkart is launching a slew of technology-led initiatives to tap the next 200 million consumers online. These include introducing the Hindi version of the Flipkart app and ‘Flipkart Videos’, a curated range of movies, shows and entertainment series. It would also be showcasing specific products to customers based on their needs. These initiatives are expected to help Flipkart in its battle with Amazon and competition from the yet to be launched e-commerce business of Reliance Industries. "In the past 10 years, our vision and ethos have been to solve for ‘Real India’, create India specific tech solutions here (in the country). What we are rolling out when it comes to addressing the needs of the next 200 million users in our country, is taking forward those founding principles of access and affordability,” said Kalyan Krishnamurthy, CEO, Flipkart Group. According to Business Standard, the company is introducing the Flipkart app in Hindi. The plan is to unveil it in other languages as well such as Kannada, Tamil, Telugu and Bengali in future. Flipkart said its approach to solving the language barrier problem people face when they come online is by using technology. The key result of that is, the first in the industry ‘audio- visual guided navigation’ in Hindi. This enables easy onboarding for new consumers, through a step by step guide making it easier for them to shop.

“As per research, 90 per cent of new Internet users in India are native language speakers and coming from Tier 2 and beyond cities,” said Jeyandran Venugopal, head consumer experience and platform at Flipkart. Flipkart is also providing accessibility to premium content with free-for-all video streaming. It is introducing ‘Flipkart Videos’, a curated range of movies, shows and entertainment series for all of its consumers. The video content offering is focused on three primary aspects, keeping in mind its understanding of the market: free, curated and personalised.“We are partnering with (various) players to get the content,” said Prakash Sikaria, head growth and monetisation, Flipkart. Most consumers’ first touchpoint with the internet is through online video content. Statistics suggest that video content and entertainment play a key role in bridging the gap for consumers to come online and experience e-commerce. Flipkart said it believes that great content if made available to a wider base of consumers, especially the ones who are new to e-commerce but not Internet, can bring them on board on an everyday basis. This also helps take away the anxiety that they may have towards online shopping.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Flipkart,  Amazon