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Amitabh bachchan collaborates with neerja birla on nationwide mental health campaign #sunodekhokaho to sensitize citizens


Jyothi Venkatesh

Taking cognizance of the rising issues surrounding mental wellness in the country, Mpower Founder and Chairperson Mrs Neerja Birla andBollywood Icon Shri Amitabh Bachchan have come together to address these concerns. In a freewheeling conversation, which was released today as a video on Mpower’s YouTube, Facebook, and Instagram pages, the two leaders touched upon the harsh realities of mental health, the challenges people face because of it, and steps society can take to handle the situation with compassion.

In order to give viewers valid responses, the conversation elucidated the differences between irrational fears and anxiety, and how one should handle the former, before it prevents them from carrying out routine tasks.


The thought #SunoDekhoKaho itself is so beautifully explained;‘Suno’- someone who can lend an ear to someone who needs it, ‘Dekho’ – lookout for symptoms of illness and suffering individuals and ‘Kaho’ – help somebody, and spread the word and build awareness about mental health.In line with the theme #SunoDekhoKaho, Mrs. Birla and Mr. Bachchan spoke about the importance of education, in helping identify, and understand the symptoms of mental illness. From school children to corporate professionals, fromartists to politicians, it is never easy to understand what one might be going through, beneath the surface.

The conversation approached the topic by talking about the stigma associated with ‘opening up’, and stressed upon the heightened need for awareness, especially among those who are prone to physical and substance abuse, leading to deteriorating mental health.


As the conversation progressed, they also sought to dispel common myths around mental health, the most pertinent being that it is unaffordable, which prevents people from seeking the help that they need. Mrs. Birla spoke about how, over the course of Mpower’s journey, they have counselled a wide cross section of society, so as to not deny anyone the chance to live with respect and dignity.

Speaking about the association with Mr.Bachchan, Mrs.Neerja Birla, Founder & Chairperson, Mpower, said, “Mr. Bachchan has been long associated with creating awareness on a variety of health issues that we Indians need to combat in our lives. Hence, we approached him if he could lend his support to amplify the conversations on a taboo topic like mental health.

He graciously agreed to the cause.We arehappy to collaborate with Mr.Bachchanfor this campaign, which decodes the importance of mental well-being. It’s an honour to have a legend like him to discuss a topic which is a sensitive and deep-rooted concern in our society.

A powerful voice like his will help us highlight the issue of mental health, which is the need of the hour.Amidst the challenging and competitive era that we are living in, it is extremely important to discuss mental health and bring it to the spotlight. With #SunoDekhoKaho, we aim to educate the citizens and make them aware of accessibility of mental health services in India.

We truly hope with Mr. Bachchan addressing a wider audience through this communication, we will gradually be able to eliminate the stigma associated with mental health.”The month long #SunoDekhoKahocampaign aims at encouraging people to listen, be watchful, and speak up to seek help. Mpower will provide support for all those in need and help them tackle mental health concerns.

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