Amitabh Bachchanreceives a special present from Genelia and Riteish Deshmukh

Amitabh Bachchan was greeted with delight when Riteish and Genelia Deshmukh presented the megastar with a wholesome surprise - Jyothi Venkatesh

The Bollywood power-couple who recently appeared on Kaun Banega Crorepati’s Shaandaar Shukravaar episode, shared about their latest venture ‘Imagine Meats’ and gifted Amitabh Bachchan with a unique hamper of the products.

While the episode premiered yesterday, Amitabh Bachchan took to Twitter a few days back to talk about Ritesh and Genelia’s new food venture.

Earlier Bollywood celebrities like Sonakshi Sinha, Karan Johar and Bhumi Pednekar have praised the products for its deliciousness and environmental consciousness. The couple even received best wishes from Alia Bhatt and Saqib Saleem following the launch last month.

While talking about the brand, Amitabh Bachchan tweeted, “Imagine Meat… a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants.”

Link to the Tweet-

T 4046 - Imagine Meats .. a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants. https://t.co/aXuEhPZIGB@imaginemeats

— Amitabh Bachchan (@SrBachchan) October 2, 2021

During the launch, Genelia mentioned that this new food start-up has been the couple's dream and took over three years to come to life.

"For over 3 years Riteish and I have nurtured a dream to work towards food choices that are good for you, the animals and our planet," Genelia Deshmukh said in a post on Twitter.

The brand was launched by Shah Rukh Khan on the auspicious occasion of Ganesh Chaturthi.

Imagine Meats seeks to reimagine the way we consume meat by giving them an equally tasty, juicy option of plant-based meat to indulge without the guilt of harming animals alongside being mindful of their health and wellbeing.

Imagine Meats comes at a time when conscious eating, and the modern-day tussle between taste and sustainability is at its peak.