Anushka Sharma - The New Face Of Softline Leggings By Rupa & Company

The Indian leggings brand - Softline Leggings, is set to revamp their brand identity, and get on-board a new face - youth icon, Anushka Sharma as brand ambassador. Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings is wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche. With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood. Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said, “ The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.” Brand ambassador Anushka Sharma said, “Softline Leggings connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool.”

For more Bollywood updates, follow Bollyy!

Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Anushka Sharma, Softline Leggings, Rupa & Company, Sui Dhaaga Made In India