Red FM and Western Railway Collaborate to celebrate the Mumbai Local

India’s leading private radio and entertainment network, Red FM proudly joins hands with Western Railway to create a music video with Mumbai ki Rani, RJ Malishka,

By Bollyy 08 Feb 2024 in Around the web

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Red FM and Western Railway Collaborate to celebrate the Mumbai Local

Red FM’s RJ Malishka Features in a Collaborative Music Video Titled "Lay Bhaari" Celebrating Mumbai's Lifeline

India’s leading private radio and entertainment network, Red FM proudly joins hands with Western Railway to create a music video with Mumbai ki Rani, RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway. The music video titled "Lay Bhaari" embodies the spirit of Mumbai and the ever-dependent relationship it shares with the Mumbai Local, the Western Railway.

Known for its innovative approach toward social responsibility, Red FM has once again demonstrated its commitment to community engagement through the creation of the song "Lay Bhaari". The video features RJ Malishka, Mumbai ki Rani, capturing real-life people and situations across 5+ stations of Western Railway, including prominent locations like the Western Railway Heritage Gallery at Churchgate, EMU Carshed at Mumbai Central, Yard, and Train Management system at Mumbai Central. The video is a celebration of the intricate bond between Mumbaikars and Western Railway, emphasizing on the shared joys, sorrows, and stories that travel on the tracks.

Lay Bhaari: Promoting Safe Train Travel

Commenting on the collaboration, Shri Sumit Thakur, Chief Public Relations Officer of Western Railway, said, “The “Lay Bhaari” song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.

Lay Bhaari: A Celebration of Mumbai's Spirit

Speaking on the collaboration, Ms. Nisha Narayanan, COO & Director, Red FM & Magic FM, said, "Our association with Western Railway goes beyond a conventional collaboration. 'Lay Bhaari' is not just a song; it's a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, 'Lay Bhaari' is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy, captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.

The song serves a dual purpose of reminding Mumbaikars to follow rules and fulfill their responsibilities towards Western Railway while highlighting the safety of women and promoting responsible behavior. It also subtly showcases Operation Amanat, an initiative by the Railway Protection Force to make it easier for passengers to retrieve lost luggage.

Tags: mumbai-local