Astral Pipes joins clans with ICON STAR Allu Arjun to launch its first television Ad campaign in South India

Astral Pipes, one of India's leading brands in the piping category announced its first TV ad campaign with the ‘Pushpa’ ICON STAR, Allu Arjun for the Southern Markets.

The 360-degree marketing campaign will focus on the brand’s equity in the southern markets and provide the brand a stronger recall value to its expanded customer base.

The Telugu heart-throb Allu Arjun will be playing a macho protagonist who represents the strength, durability and resistance of Astral Pipes.

The campaign emphasizes on the USP’s of Astral Pipes and the importance it plays in every household. With the launch of this TVC, Astral aims to achieve an exceptional mindshare among distributors and its end customers.

The Actor Allu Arjun Said: “It has been a pleasure to associate with a marquee brand like Astral which exemplifies the expertise in its field of piping solutions.

With the brand leveling up its presence in the southern India landscape, I am happy to align the love and appreciation that my audience has provided me over a long period of time.

With Astral’s entry in this market, I am certain that customers and partners will offer the same kind of affection that they have showered towards me.”

On the campaign launch, Mr. Kairav Engineer, Astral Limited, said ''We have been fortunate and cognizant enough of the fact about how crucial are piping systems for every household. India marks as a large ground of varied climate conditions and architectural preferences.

However, as an Indian brand, we have always strived to provide specialized solutions with our diverse yet customized offerings to varied geographies of India. Our association with Mr. Arjun marks a significant effort to understand and communicate with the southern market of India.

This campaign is a structured way of communicating to the audience in the southern market about making the right choices in their journey of creating a perfect home which has the strongest backbone; i.e; the piping system.”

South-India marks a huge market for Astral Limited. It will mark as a milestone for Astral as a leader brand since Allu Arjun is renowned for his distinctive acting and style while having an immense influence in the region.

The regional connect with trade and consumer will be more effective and will help the brand to expand and create robust footholds.