Bajaj Allianz Life Insurance Achieves New Guinness World Records® With Its Plankathon Initiative

Bajaj Allianz Life Insurance Company, one of India’s leading private life insurer, today was recognized for a new Guinness World Records title for its Plankathon initiative conducted for promoting good health. The event saw a record number of people successfully hold the abdominal plank position, simultaneously, for an entire minute. The new world record was set as 2353 people held the abdominal plank at Pune’s AFMC Ground.

The exuberant Shilpa Shetty Kundra, an actor, host, and a fitness enthusiast, was seen motivating and engaging the crowds that came for Bajaj Allianz Life’s Plankathon. Rishi Nath, Official Adjudicator, GUINNESS WORLD RECORDS™, was also present. Participants from different walks of life came together for the event, and were exhilarated as they set a new Guinness World Records feat for ‘Most people holding the abdominal plank position’ together for one minute.

Bajaj Allianz Life Plankathon was the finale event to the company’s very successful #36SecPlankChallenge campaign. The campaign was designed to motivate more people join the healthy living bandwagon in a fun and simple manner. Here individuals challenged their friends, family, and colleagues on social media to hold a plank for 36 seconds. The viral campaign saw active participation from sports stars including Saina Naiwal, Geeta Phogat and Deepa Malik, fitness enthusiast, CEOs and several corporate leaders from all over India, during the last couple of months.

Commenting on setting a new world record, Mr. Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “The Plankathon initiative reflects our commitment to promote and enable a massive fitness movement that could put India on a global map. We believe good health is a pre-requisite to accomplishing Life Goals. The success of #36SecPlankChallenge campaign encouraged us to take the initiative to a higher level and demonstrate the possibilities that exist when health goals are pursued with a reliable partner.”

Shilpa Shetty Kundra, an actor and a fitness enthusiast who was seen encouraging and engaging with people who came together for Bajaj Allianz Life’s Plankathon, said, “I loved how Bajaj Allianz Life, through #36SecPlankChallenge initiative, was able to encourage so many people to either start a healthy activity or further enjoy their daily exercise routine. I congratulate them for setting a

GUINNESS WORLD RECORDS® feat by bringing so many people together. I’m sure and really do hope that many of them will continue to keep the active lifestyle going, and such fun-filled events will only encourage many more to join in.”

Rishi Nath, Official Adjudicator, GUINNESS WORLD RECORDS™, said, “It was wonderful to witness the enthusiasm and zeal, which was exhibited here today, in setting a new Guinness World Record. I congratulate Bajaj Allianz Life Insurance on achieving a new benchmark in the category "most people holding the abdominal plank position".

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