Balaji Telefilms Completes Sale Of Rights For Its Slate Of Four Movies For Over Rs 100 Cr, Ensuring Strong Profitability For Itself 

Jyothi Venkatesh

Balaji Telefilms Limited has completed the sale of theatrical distribution rights for its upcoming slate of four exciting movies. Pen Marudhar Entertainment (subsidiry of Pen Studios) has acquired the distribution rights for Mental Hai Kya, Jabariya Jodi, Dream Girl & Dolly Kitty Aur Woh Chamakte Sitaare.Earlier in the year the company had sold to Zee Entertainment Enterprise the Satellite, Digital and Music rights for these films. Following the sale of the theatrical distribution rights for these movies, the Company has recovered all its costs associated with the movies by way of minimum guarantee and is on path to deliver a sizeable profit in the movie business. The Company’s focus on pre-sales and co-production is paying off as intended and the Company will to continue this strategy to grow its movies portfolio.Mental Hai Kya boasts of two powerhouse performers Kangana Ranaut & Rajkummar Rao, who will be seen battling it out in this quirky thriller. Following this we have Sidharth Malhotra & Parineeti Chopra’s Jabariya Jodi that explores the concept of ‘groom kidnapping’ in a humorous way.The other two movies in the slate include an out and out comedy Dream Girl staring Ayushmann Khurrana and Nushrat Bharucha. Dolly Kitty Aur Woh Chamakte Sitaare, starring Bhumi Pednekar & Konkona Sen Sharma rounds up the slate.Balaji Telefilms has always pursued a strategy of curating clutter breaking film content and we continue to develop an exciting slate for the next year.Commenting on this development Mrs Shobha Kapoor Managing Director Balaji Telefilms said "We are pleased with this development and look forward to working with such experienced partners, who can optimise the reach and potential of our forthcoming slate. We will remain selective and profitable in our movie business and continue to tell unique and engaging stories.”

Balaji Telefilms is India’s leading integrated media conglomerate operating across television, movie and digital content production. The Company, under the stewardship of Mrs. Shobha Kapoor and Ms.Ekta Kapoor, enjoys market leadership in the television content industry for over two decades with an exemplary track record for content creation across genres and target groups.Balaji Telefilms is a household name which has produced some of the best television serials in the country including the famous K Series of daily soaps such as Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki. More recently it has created an extremely successful mystical fantasy series of Naagin 1, Naagin 2 and Naagin 3, paving the way for weekend fiction based programming. Over the years the company through its movies business has also demonstrated success in pioneering the production of a differentiated cinematic content across different genres. Balaji Motion Pictures has been involved in creating a number of commercial as well as critically acclaimed movies such as The Dirty Picture, LSD, Once Upon a Time, Ek Villain, Udtaa Punjab and most recently Veere Di Wedding. The Company in 2017 launched ALTBalaji, a multi-device Subscription Video On Demand platform that offers original, premium and exclusive content for a global digital audiences. ALTBalaji is the group’s strategic foray into the Digital B2C entertainment category to build a consumer facing brand that gives audiences the content they want to watch - whenever, wherever and however.These original stories have been appreciated by the global audiences that have been starved of well-made and interesting stories.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Balaji Telefilms