“Bhajan Kumar is the ‘Michael Jackson’ desi rockstar in YRF movie ‘The Great Indian Family’ ,” discloses Vicky Kaushal who is ecstatic that his film releases 05 days ahead of ‘showman’ Yash Chopra-saab’s 91st birth anniv (Sept 27) -- by Chaitanya Padukone

Just a week prior to the onset of the colorful festivities of sacred Krishna Janmashtami, the prestigious YRF banner The Great Indian Family (TGIF) movie starring Vicky Kaushal and Manushi Chillar considered it perfectly right to launch the film's first vibrant dance-song Kanhaiya Twitter Pe Aaja. The now-trending viral song was officially unveiled yesterday with colorful spectacular fanfare in Mumbai at a news-media event.

Greeting and welcoming the media with an electrifying live performance of the song, Vicky also urged some members of the media to dance with him on stage to the pulsating rhythm-beats and amazing lyrics of the song and his upcoming film’, which has been directed by talented Vijay Krishna Acharya. ( of ‘Tashan’ and Dhoom 3’ fame)

Sharing further details about the Kanhaiya Twitter Pe Aaja lively song, Vicky reveals, “I think the real heroes of the song are those who made it. Genius composer Pritam-da is the genius Amitabh Bhattacharya who wrote the song and Nakash (Aziz) who sang the song. Vijay Ganguly has choreographed the song. I think they are the real heroes. Of course, there is Victor sir (Acharya), who is the mastermind behind its making.”

He adds, “I instantly fell in love with this song. This is the introduction song of Bhajan Kumar (his character) in the film. When I first heard this song and now that I’m sitting before you launching it, I eagerly waited for this moment to share the song with everyone. Because I hear this song in the car, every day.”

Source: Entertainment Universe

When asked to reveal further details about his character, Vicky shares, “Bhajan Kumar is a seedha-saadha simple talented man based in a fictional town called Balrampur. But then he is Balrampur’s Elvis Presley fusion combined with Michael Jackson. He cherishes and enjoys his rock-star vibes whenever he is part of a religious celebration or a jagrata. Whatever be the occasion, he will spread his magic, far and wide. All I can reveal is that innocent, yet dynamic Bhajan Kumar is a livewire person-performer.”

Elaborating on what viewers can look forward to from his upcoming release, Vicky explains, “The Great Indian Family reflects the sentiments and the energy that defines every Indian family. We are known for our colorful diverse cultures yet a united Indian nation. So, in every family, you'll find members with different shades and characteristics. Everyone is endearing in their own right. That is exactly what drew me to this film. When I read the script, I was convinced that this was a film I'd want to watch with my entire family. I hope that when further details about the film are revealed in the weeks to come, the audiences will also understand what makes the film a special experience.”

Vicky also informed that the song was shot during the corona pandemic. When asked about the major challenges that were faced while filming the song, Vicky recalls, “When we shot this song, the Covid-19 regulations had just been lifted. So, we were worried about shooting this song in the presence of over 500 crew members and after being medically tested, we were all wearing our safety masks before the song was to be shot. But, luckily, the shoot was seamless and not one incident of anyone falling unwell was reported. In the song, we fondly remember Kanhaiyaji, so I guess, somewhere Lord Krishna watched over all of us.”

The Great Indian Family under Yash Raj Films (YRF) also stars former global beauty queen Manushi Chhillar, Manoj Pahwa, Kumud Mishra, Sadiya Siddiqui, Alka Amin, Bhuvan Arora and Srishti Dixit. It was released in cinemas on September 22.

Vicky Kaushal was last seen in the super-hit musical marital comedy movie Zara Hatke Zara Bachke and now he has transformed himself into Bhajan Kumar for his upcoming film The Great Indian Family (TGIF)!

Vicky Kaushal speaking further about the title of the film mentions every Indian family with their strong sentiments qualifies as a great Indian family. My maasi (maternal aunt) and calls me up on every birthday and tells me that she was there when I was born but my father wasn't there. Asked by vivacious compere-anchor RJ Rohini on stage, the honest Vicky jest-fully and self-mockingly said “ I am a ‘fabulous-singer’ that I can empty the room in no time (laughs loudly). I am very much a bathroom singer and I have conducted many concerts there. My iconic inspirations among singers are legendary gifted singer-actor Kishore Kumar and veteran super-singer Gurdas Maan, “ revealed Vicky whose movie is worldwide on September 22nd which is just five days away from Yash Chopra’s birth anniversary ( Sept 27). Since working with the YRF banner was always a secret dream of Vicky, when I shared this amazing coincidence, with him, Vicky was emotionally ecstatic and he hugged me.