Bhupendra Singh Shekhawat – The man who has kept the Royalty of Rajputana Poshak’s alive and added his touch to Manushi Chillar’s Poshak’s in the movie Samrat Prithiviraj too!

Inspired by Manushi Chillar’s Royal look in Samrat Prithviraj? Here is a way you can make that look your own. Meet designer Bhupendra Singh from Rajasthan, who has been keeping the royalty and authenticity of, Rajputana culture alive through his lifestyle brand Yuvti - JYOTHI VENKATESH

Trusted by the Rajasthani community to, envision their richness and authenticity and bring it to life through traditional attires with utmost care and deep understanding of the heritage, Yuvti has been narrating the story for many brides from Rajasthan.

Yuvti has also made its contribution to periodic films, the recent one being Samrat Prithviraj. The Poshak’s donned by Manushi Chillar as well as others, in the film have all been provided by Yuvti.

Talking about this wonderful opportunity designer Bhupendra Singh says, "I am blessed to have this opportunity and would like to thank stylist Sanjeev Rajsingh Parmar for entrusting us with such a huge responsibility of bringing a period to life.”

About Yuvti : Rajasthan has always awed us with its royalty and culture as if every element has its own story to narrate.

It's through studying the karigari of past artisans and the techniques they used in the absence of resources, the design inspirations they took from nature and surroundings.

Keeping this alive through the designs yuvti makes, and the weaving techniques they use to give it an authentic ancient look bringing you one such story of Rajasthani Poshak's is a well-established brand - Yuvti!

As the substantial leader in Rajasthani Poshak for the community, along with exclusive sarees and vibrant suits, Yuvti is dedicated to empowering artisan clusters of women in rural and urban India.

Adding royalty and personality through their attires with a dash of authenticity, and sustainable style Yuvti holds a name in the market for more than 9 years now.

Yuvti also aims to provide women artisans with sustained employment, a sense of purpose, and the confidence to pursue their dreams. They celebrate sustainability and are made using the finest materials with in-house dyeing and personal Karigars for unique and intricate designs.

With a thorough understanding of the Rajputana culture and values, it seeks to deliver its customers the greatest unbridled and unparalleled experience. Product categories include Rajputi suits, hand-printed sarees, traditional men's wear, traditional Rajputi men's accessories, and women's accessories.

Bhupendra Singh Owner and Designer of Yuvti firmly believe that Female craftsmen acknowledge the value of their work when they see it valued in the marketplace, it exposes them to the outside world and teaches them about their own limitlessness and freedom. The female artisans were also a part of Yuvti during difficult times like the Pandemic.

Helping the artisans find a sense of achievement and empowering them from a larger perspective that allows them to feel more confident and comfortable in their skin is one of the goals of Yuvti.