BHUVAN BAM IS THE VOICE OF IMPACT INDIA NEEDS RIGHT NOW

Jyothi Venkatesh

In a time where creators are churning out content for the sole purpose of entertainment, Bhuvan Bam has been underlining cultural, national and world issues through his videos. In his third episode of Titu Talks, his original series on YouTube, (the first episode of which was shot with Shah Rukh Khan), Bhuvan went outside his house to take matters into his hands by giving a metaphorical speaker to the voice of the real heroes of the nation. Bhuvan is no more just an entertainer but one of the only voices in the nation right now that holds the power to impact the youth in the right way. The episode that was trending on #1 (now on #3) on YouTube highlights issues faced by daily wage/migrant workers, farmers and the Transgender community during the covid 19 outbreak and how people have turned a blind eye to them instead of reaching out to help them.

By calling out to citizens of India for support through the video, Bhuvan led Bollywoodbiggies into backing his initiative and redirect their fans and audiences to watch the video. The proceeds of the video are being used to help all these people in need which has already helped over 15-20,000 people in just one day. Celebrities such as Tiger Shroff, Hrithik Roshan, Sara Ali Khan, BomanIrani, Vikrant Massey, Siddhant Chaturvedi, Ananya Pandey, Fatima Sana Sheikh, Aditya Seal, KritiKharbanda,SanyaMalhotra, Varun Sharma, Neha Kakkar, Radhika Seth, AkanshaRanjanKapoorandElnaazNorouzi cheered Bhuvan on his intentions and requested their fans to watch the video out of support.

“I’m glad that Bhuvan felt so passionately about this issue and drew awareness on the subject through his video. The way he integrated multiple strata of people was outstanding. I immediately jumped on the plan to create this marquee video for the youth of today.” said Rohit Raj, Bhuvan’s partner and manager.Vijay Subramaniam Co-Founder CEO Kwan opined, “Bhuvan’s Titu Talks episode 3 defines his impact as a serious influencer in pop culture in this country. The fact that he can consistently weave social issues in his narrative in a way that is relatable and loved by a majority of this country is a testimony to his influence and impact. This piece in the current times is not only topical but also eye opening and has generated eyeballs for the greater good.”

Publicist to Bhuvan, Aakanksha Gupta Founder and CEO of The Other Circle revealed, “Bhuvan has always had a strong voice that has been able to cut through the noise. Being able to leverage that to make something so impactful, in a time when it is so relevant, is a skill he masters. A cultural icon, Bhuvan is setting exemplary standards of cultural consciousness that are pertinent, especially in the context of today's networked digital culture.”