Bollywood stars Riteish and Genelia Deshmukh’s plant-based meat brand, ‘Imagine Meats’ gets a shoutout from Amitabh Bachchan

Celebrities Riteish and Genelia Deshmukh Recently announced the launch of their latest venture - ‘Imagine Meats,’ a plant-based meat brand - Jyothi Venkatesh

T 4046 - Imagine Meats .. a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants. https://t.co/aXuEhPZIGB@imaginemeats

— Amitabh Bachchan (@SrBachchan) October 2, 2021

The start-up launched on the auspicious occasion of Ganesh Chaturthi by King Khan, Shahrukh Khan, has already been grabbing eyeballs for their wide range of appetizing meat alternatives.

Yesterday,Bollywood superstar Amitabh Bachchan took to Twitter to talk about Riteish and Genelia's New food venture.

While informing about the brand, Amitabh Bachchan tweeted, “Imagine Meat… a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants.”

Earlier Bollywood celebrities like Sonakshi Sinha and Karan Johar have praised the products for its deliciousness and environmental consciousness.

The couple even received best wishes from Alia Bhatt and Saqib Saleem following the launch last month.

With the plant-based meat industry gaining momentum at a lightning-fast pace in the country, Imagine Meats is here to provide Indians with a homegrown alternative to meat.

Offering an assortment of plant-based meats and ready meals such as burger patties, kebabs, keemas and more, this vegetarian brand brings a fresh way to enjoy meats without guilt.

During the launch,Genelia mentioned that this new food start-up has been the couple's dream and took over three years to come to life.

"For over 3 years Riteish and I have nurtured a dream to work towards food choices that are good for you, the animals and our planet," Genelia Deshmukh said in a post on Twitter.

Imagine Meats seeks to reimagine the way we consume meat by giving them an equally tasty, juicy option of plant-based meat to indulge without the guilt of harming animals alongside being mindful of their health and wellbeing.

Imagine Meats comes at a time when conscious eating, and the modern-day tussle between taste and sustainability is at its peak.