Carnival Cinemas To Go 100 % Laser, First Multiplex Chain In India To Install RGB Laser Projectors Nationally
One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.
Dr. Shrikant Bhasi, Chairman and Founder, Carnival Group, said, “The time has come for us to upgrade the cinematic experience to a whole new level that delivers a complete, best-in-class and refreshing experience to our patrons, and in so doing enables us to remain ahead of the curve for a long time to come. We are pleased to join hands with a like-minded partner in TSR Films and its founder, Tan Sri Dato’ Sri Dr. MP Ramasamy. We aim to be at forefront of technological advancement with this deal with global cinema technology major Christie’s RGB pure laser cinema projectors featuring RealLaser illumination technology. This investment will enable us to benefit from a long-lasting and reliable platform that performs well into the future.”
“We will convert all our existing and new screens into Laser in next five years. In addition to the best colour palette, best 3D visual experience and a world-class immersive audio experience, we would also move a step forward towards reducing our ecological footprint with lesser power consumption. We have become the first multiplex chain in India to be equipped with Christie RGB RealLaser cinema projectors. This will help our advertisers to experiment with more colours and better quality cinema specific brand advertisements as lasers only create the exact colors needed and also offer potentially brighter projected images, with more and better colors. Digital cinema projector lamps are being replaced between every 500 to 3,000 hours, depending on the screen size. Again, based on an analysis of the Indian cinema market, we found that over 30,000 of these lamps are being swapped and sent around on an annual basis. This means that if we replace every lamp-based cinema projector by such an RGB laser projector, we avoid over tens of thousands lamp swaps in India annually: this is a lots of transport costs, packaging waste, and pollution that can be reduced,” said Mr Mohan Umrotkar, CEO, Carnival Cinemas.
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