CHEF SANJEEV KAPOOR AND CHEF KUNAL KAPUR BECOME #CHAILOVERS ON TIKTOK

Jyothi Venkatesh

Chai in India is more than just a drink, it is an emotion. It is an integral part of the daily rhythm of life, from the mountains of Kashmir to the seaside megacity of Chennai. TikTok community also showcased their love for the essential drink and started a hashtag #ChaiLovers, which has garnered over 400 million views. Popular creators and users from across the length and breadth of the country are sharing their daily tea rituals and celebrations. Celebrity chefs such as Sanjeev Kapoor, Kunal Kapur, Ranveer Brar, Harpal Singh Sokhi are no different and like you and me, they are also equally addicted to their daily cup of chai, also shared their secret and varied recipes of chai that redefines the taste of tea with its history, diversity and popular culture, all amalgamated into one cup.

For the world, water might constitute 60% of the human body but for us, Indians, it’s safe to say we’re made up of 100% chai. No matter what day, time or place it is, if we spot tea, it’s the best time! Showcasing the love for chai, popular TikTok creators shared their kind of chai and stories using #ChaiLovers.

Food is one of the emerging categories on TikTok and has also become one of the top 5 categories on the platform. Recently, TikTok launched its #TikTokFoodie campaign to encourage people to share videos of food and promote Indian food culture. Professional chefs such as Sanjeev Kapoor, Kunal Kapur, Ranveer Brar, Pooja Dhingra, Vicky Ratnani amongst others have joined TikTok to share their kitchen secrets with the platform’s 200 million user community.

• Chef Sanjeev Kapoor’s
  • Masala Chai recipe- https://vm.tiktok.com/pgBQ2K/
• Chef Kunal Kapur’s
  • Herbal tea recipe - https://vm.tiktok.com/ps6n8B/
  • The perfect ice tea - https://vm.tiktok.com/pWEMSv/
• Chef Saransh Goila’s love for tea - https://vm.tiktok.com/pWHxno/
• Chef Harpal Singh Sokhi’s Saunfia Chai recipe- https://vm.tiktok.com/pg61tP/

All time favourite

• Rekha Kakkar: https://vm.tiktok.com/pgA95N/
• Yup Recipe: https://vm.tiktok.com/pgAh1q/

Kolkata special Chai

• Neel Bhattacharya: https://vm.tiktok.com/pgjPcD/

Hyderabadi Irani Chai

• Abhinav Jeswani: https://vm.tiktok.com/pgy1U6/
• Ruchika Asatkar: https://vm.tiktok.com/pgNHPK/

Turkish Tea

• Saransh Goila: https://vm.tiktok.com/pgjuPP/

Below is the curated playlist for #ChaiLovers:

• Janam Janam
• Ek Garam Chai Ki Pyali Ho
• TUM SE HI
• Wake Up Sid
• Ek Cutting Chai - Pani Kum
• Kya Baat Ay
• Chaayakadakkara
• Miya Bhai
• Happy Mood
• Chai Song
• Tea Podu
• Aavi Parakkum Teakadai
• Chai
• Chai Story
• Recipe
• Thummaru Thu
• TU CHAHIYE
• Mareez - E - Ishq
• Chopping Chops
• Milk Tea