Covid 19 Effect In Society Will Help More People Watch Ott Platforms

Jyothi Venkatesh

This is what Shakir Ebrahim, Founder of GoBisbo Broadcasting Network Pvt. Ltd. and Creator of Bisbo, also India's first video journalist, got to say on Impact of COVID-19 on growth in viewership on YouTube, OTT platforms and Television. "Used to spending at least 3 hours a day travelling, weekends in malls and theatres, Indians will have hours to twiddle their thumbs from now on. I mean literally twiddling them on chat groups, smartphone keypads and remote controls! With the disappointment of IPL being postponed, OTT and other online content platforms like Zee5, Hotrstar, Amazion Prime Video, Netflix and web sites will be the only the only spaces, much like gold prices, to boom. People will catch up with series, movies and podcasts they have missed and explore new content. Online classes will prosper as people may set out to learn a new language or skill, as will a lot of the content on YouTube, especially children's content as parents will try to find a way to keep kids indoors and busy."