Covid brought us closer to the TV; Celebrate World Television Day 2020 today on November 21

Jyothi Venkatesh

The COVID-19 pandemic has pushed television viewership to record levels. With social distancing and work-from-home being the new normal, families have found themselves with a lot more together time, be it having their food to watching their favourite movies or shows together. Today, television has taken a centre stage at homes for family bonding and entertainment as family viewing has come back alive and drastically increased in comparison to individual viewing on separate screens.

World Television Day that is celebrated on 21st November brings the spotlight back on this medium with its unparalleled reach to consumers and its uniqueness as a medium. Now more than ever, Television is at its best possible form and presents a great opportunity for brands to offer its viewers something that is unique and appealing to all.
Shemaroo Entertainment is leading the way, keeping the entertainment quotient high.

Even during the lockdown, the brand had also celebrated another jewel in the crownwith an exciting contest that gave a chance to all the viewers to win 48 gold coins throughout the contest period for the show Devon Ke Dev Mahadev.With all the contests combined, Shemaroo TV received almost 17 lakh responses, with close to 3 lakh unique participants.

In addition to the contests and to have a maximum mass reach, Shemaroo also partnered with some of the most popular new age brands such as Facebook, Voot, Vodafone, Chingari, etc. Among many other industry firsts done by Shemaroo, Facebook Simulcast was the first ever in the content space to be done by any broadcaster in the industry.

Shemaroo has made its mark on the FTA space, building on the momentum of its young and fresh B2C brand. Shemaroo Entertainment continues to redefine itself to respond to the disruptive consumer environment by achieving the following new milestones:

• Entering the Broadcast business with the launch of two new Free-To-Air (FTA) channels - Understanding the evolving consumer needs and preferences and during the time of the pandemic, Shemaroo Entertainment launched its flagship Hindi General Entertainment Channel (GEC), ‘Shemaroo TV’ and a Marathi movie channel, 'Shemaroo MarathiBana'. Being the pioneer in the entertainment industry, foraying into the broadcast business with these newly launched FTA channels was a natural fit for Shemaroo. Within a short span of time, both the channels have become an Indian household name. While the ‘Shemaroo TV’ targets the Hindi speaking markets of India, by offering free some of the most popular shows like ‘Devon Ke Dev…Mahadev’ and ‘Geet-Hui Sabse Parayi’, ‘Shemaroo MarathiBana’ delivers entertaining content ranging from Marathi movies and plays that brings to life the richness and diversity of Maharashtrian culture. It focuses on Marathi audiences across Maharashtra and Goa.

• Leading the Free-To-Air (FTA) space - With the launch of its two new channels, Shemaroo is all set to win over the free-to-air (FTA) space which is largely an under-served market and has a huge demand for content. In the current TV space and particularly the free -to -air space, there is large consumption of content but very less choice of shows and genres. ‘consumers and Shemaroo hassharpened those insights based on what will appeal to them. Bothe the Shemaroo TV’and ‘Shemaroo MarathiBana’ will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, along with original shows across various genres. An extensive amount of work has gone behind in understanding the needs of the channels will have an extensive reach and aims to become one of the most popular destinations in the free-to-air General entertainment space.