DANIEL WELLINGTON LAUNCHES THE ICONIC LINK COLLECTION WITH AYUSHMANN KHURRANA AND RADHIKA APTE 

Jyothi Venkatesh

Daniel Wellington, a leading timepiece and accessories manufacturer known for its contemporary and sleek design, today announced the global launch of the Iconic Link collection for men and women; a Brand-new addition to its existing range.The campaign celebrates the individuality of seven global icons that have used fashion to make bold statements while staying true to their self. American "fashion" "model" and "style" icon, Hailey Bieber, Odell Beckham Jr, American football player and an iconic face in the world of sports, Lay Zhang, Chinese singer songwriter, record producer, dancer, and actor, Lee Sung Kyung, one of the most recognizable names in Korea and social media megastar, Paulo Dybala, an Argentinian soccer player for the Italian club Juventus and Argentina's national team, the superstar of Bollywood cinema Ayushmann Khurrana and Radhika Apte, Indian theater and film actress who is known to break convention with style and ease joins the campaign.A lot of time and effort has been put into creating this new timepiece collection.  After almost three years in the making, Daniel Wellington introduces the new Iconic Link as biggest launch to date.

The Iconic Link features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel, individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp. The Iconic Link is available in polished stainless steel with a vibrant silver finish or with refined rose gold plating. The mild rose gold-tone of this piece comes from ion-plating and is custom-made by mixing a hint of copper with a 23-carat gold bar. The unique gold tint of the Iconic Link is exclusive to the Iconic collection by Daniel Wellington.The link bracelet can be adjusted for a perfect fit at your local watchmaker or Daniel Wellington store.

Founder Filip Tysander said “The production of the campaign spanned over four continents, shooting in Mumbai, Los Angeles, Beijing, and Buenos Aires, and involved over two hundred people from four different film crews, lighting, hair and makeup, stylists and set designers”. Ayushmann Khurrana said, "I am excited to join Daniel Wellington's Global Ambassadors, for the launch of the Iconic Link. Like their other timepieces, this one too symbolises elegance and simplicity, I am sure the new beauty will continue to add more consumers to the Ever-growing Daniel Wellington family.”

"I believe in the power of fashion and innovation to celebrate individuality and break conventions. Daniel Wellington’s designs and style inspire me to be bold in every look that I put together, expressing my creativity and eclectic style with confidence. Can't wait to flaunt Daniel Wellington’s Iconic Link watch on my wrist", said Radhika Apte. Available in Silver and Rose Gold with dials in either eggshell white or black finish, the watch is perfect for all occasions and appealing to trendsetters and fashionistas across the globe. The Iconic Link watch is priced at 12,399 INR for the 28mm and 32mm dial, and INR 13,599 for the 36mm dial. Daniel Wellington is a Swedish brand founded in 2011. Known for its sleek and minimalist design, DW offers timeless watches and accessories, worn on all occasions by men and women all over the world.  Since its inception, Daniel Wellington has sold over 18 million watches and established itself as one of the fastest growing and most beloved brands in the industry. Daniel Wellington is partnered with distributors in over 37 markets and represented in over 9,000 points of sales worldwide.

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