Deepika Padukone &Ranbir Kapoor Appointed Brand Ambassadors For The National Campaign Of ‘Royale Health Shield’ By Asian Paints

Jyothi Venkatesh

Asian Paints for decades has been a partner for creating your beautiful dream home with its state of the art Interior paint – Royale Health Shield, the Anti – Bacterial Paint. As a part of the national campaign for ‘Royale Health Shield’; Asian Paints has taken out its second TVC that encourages consumers to choose an anti-bacterial paint that cares for your health. Conceptualized by Contract India, the ad is directed by Vivek Kakkad and stars the two brand ambassadors Deepika Padukone and Ranbir Kapoor. Asian Paint’s Royale Health Shield is a revolutionary paint that combines hygiene and aesthetics to ensure a safe & beautiful home. The film starts where Ranbir is calling up Deepika and is upset for not being invited to her housewarming. With a straight face Deepika, sitting in her beautifully painted home teases him by comparing him to bacteria. Initially confused, Ranbir realizes the cheekiness and they both break into a light laughter. Meanwhile, we see Deepika’s house being painted with Asian Paint’s Royale Health Shield and as the paint flows down the walls we see the animation showing how the paint functions and the whole house ends up looking spectacular. The film continues with Ranbir visiting Deepika’s house party and their friendly banter of calling each other bacteria signifies the ethos of the paint and the ad film.  The first TVC also featured the camaraderie between Ranbir and Deepika while bringing to the forefront the necessity of making your home safe and beautiful. Amit Syngle, COO, Asian Paints Limited said, “Safety and hygiene has become a pressing matter today. People believe that the health of one’s home reflects one’s personal health and this is what makes Asian Paints “Royale Health Shield” a healthy choice for a concerned consumer. Our second TVC with our brand ambassadors brings to light this very message but in a friendly and casual way.”

Link to the new TVC

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News,Deepika Padukone &Ranbir Kapoor