DENVER PLANS MASSIVE EXPANSION ACROSS SOUTH INDIA; APPOINTS MAHESH BABU AS ITS BRAND AMBASSADOR

Jyothi Venkatesh

Denver, the premium fragrance brand for men, recently appointed Telugu superstar Mahesh Babu as its brand ambassador. The association was announced at a press conference held at Annapurna Studios, Hyderabad, yesterday. Through this appointment, Denver aims to tap into the massive opportunity for fragrance brands in the South Indian market. It plans to launch a TVC featuring Mahesh Babu to drive greater brand resonance with its target audience in the region during the first phase of the association. Denver has positioned itself as a brand that celebrates the spirit of success, targeting the dynamic youth segment of India. Staying true to its existing image, the brand has zeroed in on Mahesh Babu, one of the most admired celebrities in the region, to enhance the brand recall amongst its target audience. Saurabh Gupta, Director (Marketing & Sales) – Denver, said, “We’ve created deep inroads within Hindi-speaking markets with Shah Rukh Khan as our brand ambassador. Now we also have Mahesh Babu on board, one of the well-known superstars of south India, as our second brand ambassador. An icon and idol for the region’s youth, he is the perfect fit for the brand. We are confident that this association will enable us to reach out to and capture a much larger audience, thus significantly accelerating our growth in the South Indian market.” Telugu superstar Mahesh Babu said, “Denver is a brand that displays immense growth potential on the back of its excellent products. I am excited to be a part of Denver’s growth journey as its brand ambassador for South India and am looking forward to a long and mutually successful association.”

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News,Brand Ambassador, Mahesh Babu, Denver