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DEVITA SARAF IS THE COVER GIRL FOR HELLO MAGAZINE’S JUNE ISSUE

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Jyothi Venkatesh

Devita Saraf, a new-age role model and businesswoman is this month’s cover for HELLO magazine. This Harvard-educated techpreneur started VU Televisions in 2006. The rare combination of beauty, brains and bravado is what has given Devita the edge to tackle her success with such elan. She has put to shame anyone who says a woman can’t succeed in a man’s world. She’s not just succeeded she’s slayin it! She’s taken VU Technologies from a tech-company to become a 1000 Crore revenue brand, with no signs of slowing down or stopping here!“

Indian women are incredibly intelligent, just like our goddesses, but we are always seen as the back-end strength, not front end as leaders, at least not in the corporate sphere. So I decided to be the face of my business,” says Saraf. This thought-leadership coupled with her dynamism, versatility and ideas are bound to greatly change this world that loves its disruptors. Always blending fashion and power, she is wearing a strapless pink dress from Solace London and Jimmy Choo shoes on the cover. This statement cover has been well appreciated on social media with over 40,000 likes.

Devita Saraf is the Chairman and CEO of VU Televisions, a $150 million (revenue) luxury television brand. She founded the company at the age of 24 after completing her Bachelor’s in Business Administration from the University of Southern California, Los Angeles. She is pursuing the Owner/President Management program at Harvard Business School and is a member of Mensa, the high IQ society. She was an Op-Ed columnist for the Wall Street Journal for two years. Devita is one of Fortune 50 Most Powerful Women in India, India Today 25 Most Powerful Women in India and Forbes Asia Women to Watch. Devita has represented India as a speaker at TiE Southern California (USA), Wharton-India Economic Forum (USA) to name a few on the topics of leadership, entrepreneurship, technology, innovation, and women empowerment. 

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