Dream 11 And Tilt Brand Solutions Raise The IPL Fever With "Ye Game Hai Mahaan" Campaign

Jyothi Venkatesh

8 power-packed teams, 62 thrilling matches, played over 60 days. It doesn’t get more exciting than this. On the event of the nation’s most awaited sporting extravaganza, the IPLs, Dream11 - India’s Biggest Sports Game platform, launches its biggest campaign yet, “Ye Game hai Mahaan” which translates to “This game is great” – a campaign that is an ode to India’s favourite game and the fans who continue to make it so.

A series of 6 films in 6 languages, conceived and created by Tilt Brand Solutionsand shot byNirvana films, attempts to immortalize the love and dedication amongst everyday fans for the game - true fans of the game who seek and find thrill and excitement about every aspect of the game. Only 2 of the 6 films are currently out, and the campaign seems to have already hit the right note amongst viewers and fans!

Speaking about the campaignVikrant Mudaliar, Chief Marketing Officer, Dream11,  “With a strong user base of over 5 crore ‘fans’, Dream11 has established itself as the leader of the Indian Sports Gaming industry. This IPL season, our campaign takes an innovative route for the brand's storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through - “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.

Adds Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions says “Cricket in India is still so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket

Dream11 is India’s Biggest Sports Gaming platform with 5 Crore+ users playing Fantasy Cricket, Football, Kabaddi, Basketball and Hockey. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is the Official Fantasy Game partner of the VIVO Indian Premier League (VIVO IPL), International Council of Cricket (ICC), VIVO Pro Kabaddi League (PKL), Hero Indian Super League (ISL), National Basketball Association (NBA), Hero Caribbean Premier League (CPL), International Hockey Federation (FIH) and Big Bash League (BBL). A Series D funded company, Kalaari Capital, Think Investments, Multiples Equity and Tencent are the marquee investors in Dream11. Dream11 was founded in 2008 by Harsh Jain and Bhavit Sheth and has been ranked #9 among India's Great Mid-Size Workplaces in 2018. Dream11 was recognised as one of the top 10 innovative companies in India by Fast Company in 2019.

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