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Bollywood actor, sports enthusiast, and entrepreneur Abhishek Bachchan is expanding his presence in the world of sports with his latest investment in the European T20 Premier League (ETPL). The celebrated star recently visited Dublin to showcase his involvement in the groundbreaking cricket league, which is set to redefine the sport in Europe.
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ETPL 2025: Europe’s New T20 League Kicks Off in July
Sanctioned by the International Cricket Council (ICC) in January 2025, the ETPL is a collaborative effort between Ireland, Scotland, and the Netherlands. It features six franchise teams—two from each country—marking an unprecedented level of cooperation in European cricket. With its inaugural season scheduled to take place in Rotterdam and Dublin from July 15 to August 3, 2025, the league is poised to bring a thrilling summer of T20 cricket action to fans across the region.
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ETPL 2025: Ireland, Scotland & Netherlands Unite for T20
Unlike traditional cricket leagues, which are typically governed by a single national board, the ETPL benefits from the unified backing of Cricket Ireland, Cricket Scotland, and Cricket Netherlands. This strategic collaboration not only strengthens the tournament but also presents a significant opportunity for market expansion across Europe, excluding England.
Speaking about his association with the ETPL, Abhishek Bachchan shared his enthusiasm for the project: "I am incredibly excited to be a part of the European T20 Premier League. This league represents a fantastic opportunity to grow the game of cricket in Europe, fostering local talent and bringing world-class entertainment to fans. I believe the ETPL will not only showcase the best of European cricket but also create a vibrant cultural experience for families and communities."
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Amitabh Bachchan Boosts ETPL’s Global Appeal with Bollywood Touch
Bachchan’s involvement in the ETPL extends beyond investment—his passion for sports and entertainment brings a dynamic Bollywood perspective to the league, helping amplify its reach globally. His presence is expected to enhance the ETPL’s brand positioning, attracting a wider audience and building a strong cricketing culture across the continent.
The league’s structure ensures a strong focus on player development. Each franchise will feature eight homegrown players, along with a development player from another European nation, fostering young talent and strengthening the regional cricketing ecosystem. Irish franchises will represent Dublin and Belfast, adding a competitive edge to the tournament.
ETPL Backed by Experts, Gains Bachchan as Global Face
Beyond cricket, the ETPL is backed by a team of seasoned professionals, including financial strategists, broadcasting veterans, and marketeers, with advisory support from KPMG. With Bachchan’s involvement, the league not only gains an investor but also a global ambassador who brings immense credibility and influence to its expansion.
With the ETPL set to debut this summer, the league promises to deliver high-octane cricket action while introducing European audiences to a dynamic sports entertainment experience. And with Abhishek Bachchan at the forefront, the excitement surrounding the tournament has reached new heights, ensuring a landmark moment for cricket in Europe.
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