Amidst glam-galaxy of social-media celebs Aspect Hospitality launches 25 Pan-Asian cuisine outlets of Nom Nom Express in 02 cities. by Chaitanya Padukone

With the stars twinkling above in the night sky and showbiz and social media celebs below making their sparkling style-statement, a first-of-its-kind initiative in the Quick Service Restaurant ( QSR)  world was flagged off. Aspect Hospitality now marks a bold, innovative expansion with the simultaneous historic digital launch of 25 Nom Nom Express Stores across two cities.

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In a strategic yet bold move, Aspect Hospitality hit the bullseye with the unveiling of 25 new outlets of its Pan-Asian QSR brand, Nom Nom Express across Mumbai and Pune. Amidst much authentic sumptuous Pan-Asian ( Baos--Dimsums--Noodles etc) exotic stalls  Nommy-centric options of starters mocktails, Nommy-approved beverages-mocktails,  meals and food-fiesta fanfare at the fine-dining premium resto-bar Estella at Juhu, the large number of special invitee guests were leisurely relishing it with pleasure.

The dynamic, charismatic Aksha Kamboj, Executive Chairperson of Aspect Global Ventures, took centre stage. With an intensifying press of a ceremonial button, she triggered a synchronized visual and digital reveal of all 25 locations.

Joining her for the historic launch were dynamic Hitesh Keswani, Managing Director of Aspect Hospitality, Mr. Sandeep Singh, CEO of Aspect Hospitality, and Executive Corporate Chef Rahul marking this innovative and high-impact milestone.

A  style-savvy glam-galaxy of celeb models, TV stars, YouTubers social media-influencers, content creators and media personalities as well were invited for the late-evening event which was anchored on stage by the multi-faceted exuberant Gaurav Sharma. Some of the celeb influencers included the famous food and travel blogger-content creator 'Curly Tales' Kamiya Jani ,model-actress Rajnandini Borpuzari, actor-model Drishti Aswani, content creator Sadia Shaikh,  model-actress Nargis, and actress-model Ananya Dubey and many more.

As the countdown reverberated, an interactive LED wall burst to life with a digital map of Mumbai and Pune. Each store icon animated in sync, set to dynamic visuals, bold music, and a grand “Now Serving x25” finale, amplified by loud and congratulatory cheers. Adding digital muscle to the launch, a coordinated social media blitz went live across all 25 store pages, alongside a cinematic 60-second reel featuring each outlet, signature dishes, and a “25 Stores. 1 Giant Bite.” campaign moment—ensuring maximum impact across screens big and small.

The event also featured an Augmented Reality (AR) booth, where guests could scan to unveil a virtual city with pop-up Nom Nom stores. The brand mascot, Nommy, made appearances for photo ops, adding a playful touch to the immersive brand experience. An influencer teaser campaign titled “Mumbai & Pune, Ready to Nom?” ran ahead of the launch, building buzz and anticipation, while key food bloggers and content creators in attendance helped amplify the moment to wider digital audiences.

With 25 live kitchens now in operation, Nom Nom Express continues to deliver high-energy, high-flavour Pan-Asian meals across the city-scape, ready to delight a new generation of foodies—one bite at a time. But the backbone of it all is the Nom Nom Central Kitchen, powering seamless supply and consistency across all strategic locations and even some remote locations, including Mira Road, Belapur, Oshiwara, Vashi, Ghatkopar, Chembur, Versova, Borivali, Pimpri Chinchwad, Worli, Thane, Dombivli, Colaba Market, Bhayandar, Kharghar, the Mumbai-Pune Expressway, Borivali East, Andheri Metro Station, Ghansoli, Kemps Corner, Vikhroli, and Goregaon East.

Foodie and Pan-Asian cuisine connoisseur Aksha Kamboj, Executive Chairperson, Aspect Global Ventures said ,“We have always believed that great food at affordable prices brings people together, and we stand firm on this. Nom Nom Express isn’t just expanding; it’s becoming integral part of the everyday lives of people across Mumbai and Pune. Watching the brand grow from an idea to 25 outlets has been incredible, but the real excitement lies in how many more homes we’ll be reaching next. Next our ambitious target is to launch 25 more outlets by this June end bring it to a total of 50 outlets . Our popular iconic brand itself is a mega-star , hence we did not feel it necessary to hire any top-celebrity brand ambassador.”

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Hitesh Keswani, Managing Director, Aspect Hospitality commented

“Nom Nom Express was founded with a clear vision: to offer bold, authentic Asian flavours delivered quickly, fresh, and at highly affordable prices. With our first 25 outlets, we are only just beginning. Our goal is to expand nationwide, ensuring that every person across the country can experience the high-quality taste of Asian cuisine at pocket-friendly prices. Whether in the comfort of their home or at one of our convenient takeaway locations, our customers can enjoy a delicious, fast meal in minutes. The overwhelming energy and support from our community have been truly inspiring, and this launch marks a significant milestone in our journey. But make no mistake—we are just getting started, and the best is yet to come.”

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About Aspect Hospitality

Aspect Hospitality is a leading force in India’s culinary landscape, with over 10 distinctive brands across 15 outlets in 3 cities. Its portfolio features standout destinations like the iconic beach bar Estella, speakeasy-style Prive by Akina, Radio Bar, a themed bar that resonates with home grown talent and the beloved Silver Beach Cafe. Brunch & Cake brings global recognition to Mumbai, while The Coconut Boy delivers vibrant Goan soul food. Maison sets a new benchmark in private luxury with its premium event space. Every concept under Aspect is built on innovation, excellence, and immersive brand storytelling. Website: https://aspecthospitality.in/  

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About Nom Nom Express

Nom Nom Express, the latest culinary venture from Aspect Hospitality and Aspect Global, is redefining food delivery with a vibrant menu inspired by the rich flavors of Asia. From handcrafted dumplings and sushi rolls to aromatic stir-fries and comforting ramen bowls, each dish is made using premium ingredients and authentic recipes bringing restaurant-quality dining straight to your doorstep. Designed for the modern diner who craves convenience without compromise, Nom Nom Express offers a seamless ordering experience via major delivery platforms like Swiggy and Zomato across all 25 outlets.Website: https://nomnomexpress.in 

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