Announcement of CineKind Award for Films Expressing Animal Sentiment

A press conference was organized at The Park Hotel in Delhi under the auspices of the Film Federation of India and People for Animals. At this press conference, Mr. Firdousul Hasan, President of FFI, and Mrs. Maneka Sanjay Gandhi, Chairperson of PFA, addressed journalists about the CineKind Award, which is scheduled to be held on December 20, 2025, in Kolkata.

The prestigious award will recognize 10 filmmakers and other professionals who have worked for years understanding animal sentiments and advocating for their welfare. Speaking to journalists, Mrs. Maneka Gandhi said, “After conducting the CineKind Award on December 20 in Kolkata, it will be made an annual event on October 4, World Animal Day.” She added, “It was my 20‑year‑old dream, which has now come true.” Mrs. Maneka Gandhi further stated, “We have not been able to create a world where, along with humans, the rights of animals are also understood.” Addressing a question on the increasing dog population, she said, “Driving them from one place to another is not a solution; the solution is ABC, i.e., dog sterilization.”

Regarding the CineKind Award, she mentioned, “Through cinema, we can instill feelings of love and compassion among people.” Mr. Firdousul Hasan, President of FFI, said, “All office‑bearers of our organization are very enthusiastic about the CineKind Award concept. Now, proper permission is taken for the use of animals in cinema, and their shooting is done under proper supervision; FFI ensures special attention to this.”

On this occasion, Marwah Studios created a 4‑minute‑30‑second film on the theme of the CineKind Award, showcasing the thought process behind it. Dr. Sandeep Marwah, Chairman of Marwah Studios and Chancellor of AAFT University, said, “This was Maneka Ji’s 20‑year‑old dream, which we have fulfilled by coordinating with all FFI members.” He also informed the press, “The Asian Academy of Film and Television has taken an initiative to encourage students to make short films that inspire love and compassion towards animals.”