Anuraadha Tewari: The story has begun taking centre stage

Writer Anuraadha Tewari believes that stories have become the most important aspect in the entertainment industry

She notes that there has been a shift in Hindi cinema, with the rise of content-driven films alongside mainstream ones

The popularity of content-driven cinema has increased, leading to more such films being made and performing well at the box office

The emergence of OTT platforms has exposed audiences to diverse content, making them more receptive to different languages and genres

However, Tewari mentions that Indian filmmakers still primarily focus on pleasing the Indian audience, as their taste and preferences are unique

She suggests that to cater to global audiences, a different storytelling approach may be needed

Tewari highlights that only a few films manage to please both Indian and global audiences by defying labels and genres

She emphasizes the importance of understanding the Indian narrative style, which sets it apart from the rest of the world