Deepika Padukone's digital dhamaka: World records, global influence and redefining entertainment

Deepika Padukone has created an amazing new global record by creating the most viewed Instagram reel in the world. It has garnered an astonishing 1.9 billion views in about eight weeks. The reel posted on June 9, 2025, was a paid partnership with Hilton Hotels as part of their global campaign titled "It Matters Where You Stay", with Deepika as the brand ambassador. This simple video promotion left social media users across the world stunned. What is more? It has surpassed previous records held by popular celebrities like cricketer Hardik Pandya (1.6 billion views) and football icon Cristiano Ronaldo (over 500 million views).

Deepika Padukone’s Viral Reel Highlights Global Influence

Deepika has over 80 million followers on her Instagram account, where she shares updates from personal moments to professional projects and brand endorsements. The viral success of the reel is notable not just for its massive viewership figures but also because it was essentially an advertisement showcasing Deepika Padukone's tremendous reach and influence as a global celebrity.

Fans flooded the reel with comments like "she is queen for this reason," praising her achievement and expressing surprise at the large number of views. The popularity of the reel underlines Deepika's prominence on the digital platform and her strong cinematic influence.

Professionally, Deepika was last seen in Rohit Shetty's "Singham Again" and is currently working on the pan-Indian sci-fi action project AA22xA6 directed by Atlee and the sequel to "Kalki 2898 AD". Additionally, she has been selected to receive a star on the Hollywood Walk of Fame in 2026. This brings her to the top and elite group of global entertainers from the worlds of film, music, television, theatre, and sports.

Deepika’s achievement also highlights the evolving landscape of digital content consumption where short-format video content seems to be breaking records, rivalling traditional entertainment achievements. Deepika's reel comes across as a case study of effective brand collaborations and global star power in the social media age.

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Deepika Padukone's Instagram reel for Hilton not only broke the world record for the most viewed reel with 1.9 billion views but also showcased the profound impact of Indian celebrities on the global digital platform. Bollywood and Hollywood experts consider it a landmark achievement in the history of social media.

Therefore, indeed, Deepika Padukone is a queen in the entertainment industry who continues to make headlines for reasons other than her Instagram reel record.

Along with balancing motherhood and work, Deepika has also been advocating for better working conditions in the film industry lately. She called for an 8-hour workday on film sets to support working mothers and promote a healthy work-life balance. The campaign received support from fellow actors like Rubina Dilaik and Abhinav Shukla. Additionally, it has received support from eminent filmmakers and actresses like Anurag Basu and Vidya Balan, which shows its positive reception in Bollywood.

Deepika has openly shared glimpses of her motherhood journey with her fans, including updating her Instagram bio to reflect her daily routine as a new mother in a fun way. Recently, her mehendi artist highlighted her strong family bond. She shared a heart-warming detail about Ranveer's wedding mehendi design along with a loving tribute to Deepika and her family.

The ever-so-busy Deepika also attended the Waves Summit 2025 in Mumbai along with Shah Rukh Khan and director Karan Johar and spoke on the panel "The Journey From Outsider to Ruler", sharing insights about her career and changing roles in the industry.

In addition to her social and advocacy roles, Deepika also maintains her health and fitness regimen, which is often shared through media updates.

Deepika Padukone is balancing her roles as a superstar social media influencer, a leading advocate for better working conditions in Indian cinema, a new mother, and a global movie star, receiving a historic Hollywood honor. Her influence extends beyond acting to shaping cultural and industry standards, making her one of the most influential figures in the entertainment world today.

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