In a hansi-mazaak mood, mascot-model Ranveer 'Baba' Singh quipped “Hum sudhar gaye, hot-nspicy Lord Bobby Sir bigad gaye"-at the blockbuster ad-film launch of 'Agent Ching Attacks' !! By Sr. Journalist Chaitanya Padukone

“Hum sudhar gaye, Bobby sir bigad gaye! It’s undoubtedly the Lord Bobby Renaissance Era and I am all here for it !” said the joshila Ranveer Singh at the blockbuster ad-film launch of 'Agent Ching Attacks--directed by 'showman' Atlee ( of SRK's 'Jawaan' fame)

Referring to 'Animal' movie mega-star Bobby Deol as the “fine gentleman on my left”, Ranveer Singh began by asking the press, “Bobby sir ke look ke baare mein kya khayal hai aap logon ka? Isn’t he looking hot and spicy? Bobby, sir ko dekho. Hum sudhar gaye, Bobby sir bigad gaye! Itna lohe pel rahe hai ki sleeves ka naam-o-nishan nahin hai. Jahan dekho, wahan Bobby sir dole-shole dikh rahe hain! I love it, Bobby sir. “It’s undoubtedly the Lord Bobby Renaissance ( rebirth- transformation)  Era and I am all here for it!”I am all here for it.”

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The candid Ranveer who has been the mascot brand ambassador model for desi Chinese Ching said,  “What a great honour it is for me to be collaborating with Bobby. I am a 90s baby and it’s no secret that I have grown up on all the popular '90s Hindi movies. They are all my idol-heroes. I have had the great privilege of working with so many of them like Anil Kapoor, Govinda, Sanjay Dutt, Akshaye Khanna, R Madhavan, Ajay Devgn, Akshay Kumar. And now, I worked with Bobby sir whose first film 'Barsaat'  I went to see in the theatre.”

Ranveer Singh then sang an evergreen song from Bobby Deol’s debut film Barsaat (1995), “Teri adaaon pe marta hoon,” and asked the invited news-media to sing in chorus. the rest of the mukhda.  The flamboyant Ranveer then sang “Tujhse bichaadne se darti hoon” in falsetto-female voice and the entire houseful auditorium clapped, whistled and cheered him.

He remarked, “Everyone today talks about Animal (2023) and Shah Rukh Khan's The Ba***ds Of Bollywood (2025), which has become one of the biggest streaming shows of all time,"

Blockbuster filmmaker Atlee, known for record-breaking films like Jawan, Bigil and Mersal, makes an explosive advertising debut with the biggest ad campaign ever, Ching’s Desi Chinese’s dhamakedaar eight-minute long ad-film Agent Ching Attacks.

Featuring the Ching’s loyal mascot since past 19 years the sensational Ranveer Singh, ('Rocky aur Rani Ki Prem Kahaani' 2023 hit movie fame ) who is now joined by superstars Sreeleela and Bobby Deol, this larger-than-life film brings signature Atlee style, never-before-seen visual effects, and thrilling action. A phenomenal crew has united to create a spectacle that’s all set to set the internet on fire!

Director Atlee said, “For me, love is the secret ingredient. Ching’s wanted something India won’t just watch, but love, and that’s why I said yes to my first ever ad. Ranveer’s madness, Bobby sir’s magic, and Sreeleela’s freshness, we’ve cooked this with a lot of heart. Now it’s for the audience to taste.”

The new Ching’s Desi Chinese ad has truly merged the line between ad-films and mainstream cinema. It’s an 8-minute goose-bumps-worthy experience packed with tense drama, comedy, slow-motion slick fights and action, foot-tapping song with catchy-punchy lyrics with the hot and spicy masala tadka.

The Ching-is King-- ad commercial raises the glamour quotient with stunning Sreeleela and the macho heat with brawny Lord Bobby! After blockbuster comebacks in Animal and The Ba***ds of Bollywood, Bobby Deol brings his sinister yet stylish signature swag to the Ching’s universe once again.

 
Dynamic Deepika Bhan,---President, Tata Consumer Products, added, “At Ching’s, we’ve always believed every meal should be a blockbuster, bold, flavourful, and irresistibly masala-dar. With Ranveer Ching back in action, the excitement is at an all-time high. Versatile mega-star, Ranveer's energy still blows the roof off. This is our biggest, boldest celebration of Desi Chinese yet, bursting with spice, drama, and pure entertainment. This one is guaranteed to aag lagaa de!” 

The film also features an outstanding soundtrack with the iconic anthem ‘My Name is Ranveer Ching’ composed by Shankar-Ehsaan-Loy, vocals by Arijit Singh, and lyrics by the legendary Gulzar Sahab, now reversioned by Sai Abhyankkar and already hitting airwaves everywhere. 

In the truest sense, Ching’s Desi Chinese’s "Agent Ching Attacks" made with a mega-budget of reportedly Rs 150 Crores-is set to #AagLagaaDe.

Tata Consumer Products Limited (TCPL) brings together the Tata Group’s key food and beverage interests under one umbrella. Its diverse portfolio includes tea, coffee, water, salt, pulses, spices, ready-to-eat meals, and snacks. Leading brands include Tata Tea, Tetley, Tata Coffee Grand, Himalayan, Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret, and Smith & Jones. With a reach of over 275 million households and an annual turnover of around ₹17,618 crore, the company has a strong presence across India and international markets.!