Jackie Shroff appointed as the brand ambassador of the Environmental Film Festival 2024

Jackie Shroff, well-known for advocating for climate change, has been appointed as the brand ambassador of All Living Things Environmental Film Festival (ALT EFF), slated to be held from November 22 to December 8, 2024. The actor was named among several film personalities and a production banner including Eternal Sunshine Productions, actress Shriya Pilgaonkar, filmmaker Richie Mehta, Padma Shri Award-winner Suresh Wadkar, wildlife filmmaker Gautam Pandey, and several others. ALT EFF aims at increasing climate awareness through the emotive power of cinema, and Jackie Shroff's thoughtful contribution towards achieving a better tomorrow sits right with the core aim of the film festival, making him a perfect fit for the brand ambassador.

Speaking about being appointed as the brand ambassador of ALT EFF, Jackie Shroff said, "I am delighted to be appointed as the brand ambassador of ALT EFF, and add value to its mindful aim of working towards transformative climate action. I believe that films are one of the powerful ways that bring people together, and what better than our very own films to inspire the next generation to take charge for a better tomorrow? ALT EFF is more than a film festival, it's a massive collaboration of all of us working towards a greener tomorrow, and I am more than eager to witness the enthusiasm and the unity!" ALT EFF comprises red carpet moments, an evening of cinema, community and conversation surrounding climate action, a screening of the ALT EFF 2024 Best of Festival film, an award ceremony, and much more.

Currently, on the theatrical front, Jackie Shroff is basking in the overwhelming response for his negative character Omar Hafeez in the latest blockbuster 'Singham Again'. Meanwhile, he is gearing up for his upcoming release 'Baby John', which will see him portray the role of Babbar Sher. Recently, the makers unveiled the first look of the film, and Shroff's character did not fail to pique curiosity among the masses to see what he has in store. The actor will be seen sharing the screen space alongside Varun Dhawan, Keerthy Suresh, and Wamiqa Gabbi among others. 'Baby John' is slated to land in theatres on December 25, 2024.

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