Kritika Kamra Supports Chanderi Artisans with Her Own Fashion Label

Kritika Kamra

Kritika Kamra, known for her work in film and television, is now supporting local artisans in Madhya Pradesh by launching a fashion label called Cinnabar

Kritika Kamra

The initiative is focused on reviving traditional arts in Chanderi, a town famous for its handloom art, and aims to help local weavers showcase their craft

Kritika Kamra

Kritika, along with her mother, is committed to creating a fashion hub that not only promotes Chanderi handloom but also provides sustainable livelihoods for the artisans

Kritika Kamra

The project is a way for Kritika to give back to her roots, as she was raised in Chanderi and has deep respect for the local craftsmanship

Kritika Kamra

By supporting these artisans, Kritika hopes to strengthen the community and preserve the rich tradition of Chanderi silk weaving

Kritika Kamra

The initiative also aims to boost the local economy and inspire others to support and remember their local artisans

Kritika Kamra

Kritika's vision includes providing a platform for the best artisans, breaking barriers, and fostering pride in their art

Kritika Kamra

The fashion project is not only about sustaining traditional crafts but also about motivating the next generation to value and continue these skills