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Kritika Kamra, known for her work in film and television, is now supporting local artisans in Madhya Pradesh by launching a fashion label called Cinnabar
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The initiative is focused on reviving traditional arts in Chanderi, a town famous for its handloom art, and aims to help local weavers showcase their craft
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Kritika, along with her mother, is committed to creating a fashion hub that not only promotes Chanderi handloom but also provides sustainable livelihoods for the artisans
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The project is a way for Kritika to give back to her roots, as she was raised in Chanderi and has deep respect for the local craftsmanship
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By supporting these artisans, Kritika hopes to strengthen the community and preserve the rich tradition of Chanderi silk weaving
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The initiative also aims to boost the local economy and inspire others to support and remember their local artisans
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Kritika's vision includes providing a platform for the best artisans, breaking barriers, and fostering pride in their art
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The fashion project is not only about sustaining traditional crafts but also about motivating the next generation to value and continue these skills
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