Read Full Story
Mudassar Aziz's film "Khel Khel Mein" (KKM) has shown resilience despite a slow start at the box office
Read Full Story
Aziz highlights a broader industry trend where long-term audience engagement is becoming more important than immediate box office success
Read Full Story
He cites examples of films like "Kantara" and "Pushpa," which gained popularity over time rather than relying solely on their opening weekends
Read Full Story
OTT platforms play a crucial role in this shift, allowing films to be appreciated for their content rather than their initial financial performance
Read Full Story
Aziz admits the initial box office numbers were concerning but notes the film has since seen a 100% growth in audience response
Read Full Story
He explains that early box office numbers can be misleading, often influenced by external factors like hit songs or controversies
Read Full Story
The director emphasizes that while some industry insiders are focusing on the content of KKM, many still judge a film's success by its box office earnings
Read Full Story
Aziz's insights reflect an evolving film industry where audience behavior and the role of digital platforms are reshaping traditional measures of success
Read Full Story
{{ primary_category.name }}