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Nivedita Basu has been appointed as the Vice President - Fiction for Hindi, Oriya, and Bangla content at Dangal, part of Enterr10 Television Network, marking her return to the General Entertainment Channel (GEC) space
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She previously served as Senior Vice President (Content) at Atrangii, Ullu, and Hari Om App, where she successfully managed television and OTT projects, showcasing her expertise in content creation and production management
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Basu is renowned for her work at Balaji Telefilms, where she led popular shows like "Kyunki Saas Bhi Kabhi Bahu Thi" and "Kasautii Zindagii Kay," contributing to her impressive portfolio of over 100 television shows
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Her new role at Dangal is expected to drive creativity and strategic innovation, strengthening the channel's position in the media and entertainment industry, both regionally and nationally
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Basu expressed her excitement about joining Dangal, praising the channel's strong reputation and commitment to impactful content, and looks forward to collaborating with Dangal's team under the visionary leadership of Mr Manish Singal.
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She has a proven track record of transforming brands, having played a key role in boosting Atrangii's and Ullu's brand value and profitability, and launching India's first devotional channel, Hari Om
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Basu will oversee ongoing projects and explore new growth avenues, contributing to Dangal's strategic direction as it expands its influence across regional and national markets
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Her appointment is seen as a promising new phase for Dangal, with industry stakeholders and audiences eagerly anticipating the innovative content and leadership she will bring
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