National Handloom Day: These Bollywood stars are passionate about handloom fashion

National Handloom Day is celebrated every year on 7 August. The day celebrates India's rich textile heritage, the artistry of local weavers and the importance of sustainable fashion. At a time when fast fashion is at its peak, many Bollywood actresses are setting an example by making the most conscious choice to support handloom weavers and indigenous crafts. These stars not only wear handloom garments, but also openly and actively advocate for sustainable fabrics woven by these artisans

Alia Bhatt

Alia Bhatt is one of the top young stars who has consistently chosen and adopted handloom sarees for important occasions. From wearing beautiful Jamdani and Chanderi outfits to promoting Indian craftsmanship on global platforms, Alia has become an epitome of how handloom can be both contemporary and timeless. She believes that sustainable fashion is not a trend but a responsibility.

Richa Chadha

Richa Chadha has long been an advocate of sustainability in fashion. Along with her husband Ali Fazal, she co-founded 'Ehab', a brand that works closely with artisans who create exquisite Chikankari products. The duo's initiative empowers local weavers and artisans, keeping the age-old craft alive while providing them with a respectable livelihood. Richa often emphasises that true style lies in conscious, ethical choices.

Kritika Kamra

Actress Kritika Kamra has taken it a step further by launching her own label, Cinnabar. The brand focuses on reviving the traditional Chanderi craft of Madhya Pradesh, giving artisans a direct platform for their work. Kritika's belief in handloom and handicrafts is also based on her passion for Indian textiles and the belief that simple and sustainable fashion is the future.

Shweta Tripathi

Actress Shweta Tripathi is vocal about environmental awareness and nature conservation. She often supports handloom art and proudly wears swadeshi fabrics. For Shweta, fashion is a part of responsibility towards the environment and the communities that keep these traditions alive.

Dia Mirza

An environmental activist from a very young age and still is, Dia Mirza is often seen in handloom saris and thoughtfully designed clothing. She has used her platform of fame to remind people that every sustainable choice contributes to a healthy planet. For Diya, wearing desi handloom clothes is a personal and political act of caring for the environment, the earth and nature.

Priyanka Chopra Jonas

Global icon Priyanka Chopra has also celebrated India's handloom heritage on several occasions. Be it a Banarasi saree, a chikankari garment or other traditional weaves. Priyanka's handloom sarees reflect her pride in Indian craftsmanship. She continues to highlight the relevance of a wonderful heritage textile in modern fashion.

Janhvi Kapoor

One of the young stars to embrace handloom, Janhvi Kapoor, has often been spotted in very unique and beautiful handloom sarees. By choosing traditional weaves in her public appearances, she brings youthful charm to this handwoven sustainable fashion and encourages her generation to celebrate Indian crafts.

Saiee Manjrekar

Among the younger generation of Bollywood actresses, Saiee Manjrekar is emerging as a proud supporter of Indian handloom. Despite being one of the youngest in the Bollywood industry, Saiee has consistently supported traditional craftsmanship through her fashion choices. She has been spotted wearing and promoting handloom apparel on several occasions, be it magazine shoots or her social media presence. By choosing handloom apparel over fast fashion, Saiee is not just celebrating tradition but also encouraging her young fans and followers to support sustainable and homegrown craftsmanship.

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