PVR INOX PARTNERS WITH ITW UNIVERSE & ASIAN CRICKET COUNCIL TO SHOWCASE ASIA CUP 2025 INDIA MATCHES ON THE BIG SCREEN

Bringing cricket closer to fans with a one-of-its-kind cinema experience across 200+ screens 

National, 11 September 2025 – PVR INOX, India’s largest and most premium cinema exhibitor, today announced a strategic partnership with ITW Universe, one of the world’s leading sports, entertainment, media, and lifestyle consulting firms and Asian Cricket Council (ACC), to bring the thrill of the Asia Cup 2025 India matches to the big screen. The collaboration will allow fans to experience the excitement of live cricket in the immersive environment of cinemas. (Watch India matches Asia Cup 2025 in PVR INOX)

As part of the association, PVR INOX will showcase key fixtures, starting with the much-anticipated clash between India and Pakistan on 14th September 2025, across more than 200 screens nationwide. 

Upcoming Fixtures to be Screened:
•    14th September 2025 – India vs Pakistan
•    19th September 2025 – India vs Oman
•    20th - 26th September 2025 – Super Four
•    28th September 2025 – Finals

We are thrilled to collaborate with ITW Universe to bring the Asia Cup 2025 to our cinemas

Commenting on the collaboration, Mr. Aamer Bijli, Lead Specialist – Innovation, Film Marketing & Digital Programming said: “We are thrilled to collaborate with ITW Universe to bring the Asia Cup 2025 to our cinemas. Cricket in India is more than a sport—it’s an emotion. By showcasing these highly anticipated matches on the big screen, we aim to create an unmatched community viewing experience for fans. This initiative reinforces our commitment to positioning PVR INOX cinemas as experiential destinations, going beyond movies to deliver unforgettable shared moments.”. (PVR INOX partners with ITW Universe for cricket)

Speaking on this association, Bhairav Shanth, Co-Founder, ITW Universe, said, “The Asia Cup represents the pinnacle of Asian cricketing rivalry and emotion. Teaming up with PVR INOX, we’re thrilled to help fans experience India’s matches in a way that’s larger than life and deeply immersive. ITW Universe believes in next-generation sports experiences, and watching the tournament on the big screen takes engagement to a new dimension, driving community, energy, and unforgettable impact all across India. We thank the Asian Cricket Council for awarding ITW the public screening rights for this event.” (Asia Cup 2025 live cricket on big screen)

Thusith Perera, GM – Finance and Ops at ACC said,

Commenting on the partnership, Thusith Perera, GM – Finance and Ops at ACC said, ‘’At the Asian Cricket Council, our vision has always been to expand the reach and engagement of cricket across the continent. Innovative collaborations like this, bringing live Asia Cup matches into nationwide cinema halls, exemplify ACC’s commitment to making cricket more inclusive and accessible. We are delighted to see fans come together for these shared moments in partnership with PVR INOX and ITW Universe, elevating the Asia Cup experience to new heights." (India vs [opponent] Asia Cup 2025 screening in theatres)

This initiative is part of PVR INOX’s larger vision to redefine cinema as an immersive community hub rather than just a space for movie viewing. 
The company has been steadily expanding its alternate content strategy, which includes screenings of live sports, concerts, cultural events, and gaming tournaments. With this, PVR INOX aims to diversify its offerings, engage wider audiences, and make cinemas vibrant spaces for shared experiences. The Asia Cup 2025 is organized by the Asian Cricket Council FZ-LLC, the premier governing body for cricket in Asia (PVR INOX cricket fan experience 2025)

Tickets for the screenings will go live on Thursday, 11th September 2025. With the Asia Cup partnership, PVR INOX continues to innovate by blending the thrill of sports with the magic of cinema.

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About PVR INOX Limited

PVR INOX Limited is the largest film exhibition company in India with 1763 Screens across 355 properties in 111 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child-friendly audis, the latest screening technology, superior sound systems, a wide range of F&B offerings, film and non-film content, and an array of formats in the premium screen category. (Big screen Asia Cup 2025 India matches)

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FAQ – PVR INOX Asia Cup 2025 Screenings

Q1: What is PVR INOX’s collaboration for Asia Cup 2025?
A1: PVR INOX has partnered with ITW Universe and the Asian Cricket Council to screen India’s Asia Cup 2025 matches live on the big screen in theatres.

Q2: Which matches will be shown in theatres?
A2: The collaboration focuses on India’s matches in Asia Cup 2025, allowing fans to catch all key games on the big screen.

Q3: When will the screenings take place?
A3: Screenings will align with the official schedule of India’s Asia Cup 2025 matches, with exact dates announced by PVR INOX and ITW Universe.

Q4: Where can fans watch these matches?
A4: Fans can enjoy the live screenings at select PVR and INOX theatres across India.

Q5: How can one book tickets for the screenings?
A5: Tickets will be available through PVR INOX online booking platforms, mobile apps, and theatre box offices.

Q6: Why are the matches being shown in theatres?
A6: The initiative aims to provide an immersive cricket viewing experience, combining the thrill of live matches with the cinema’s big-screen visuals and sound.

Q7: Is this the first time PVR INOX is screening cricket matches?
A7: PVR INOX has previously hosted live sports screenings, but this is one of the largest collaborations for Asia Cup 2025 India matches.

Q8: Who is organizing this event?
A8: The screenings are organized by PVR INOX in collaboration with ITW Universe and sanctioned by the Asian Cricket Council.

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