Re-releases ki ‘Baaraat’---naye filmy content ki kya ‘Band’ bajj gayi ? by Chaitanya Padukone

It may be observed that year 2024 was definitely the year of so many Hindi landmark movies re-runs and re-releases (like ‘Karan Arjun’) and sequels,  it seems that current year 2025 continues to follow the trend. Among the re-releases blockbusters was Sanam Teri Kasam (2016) starring macho hero Harshvardhan Rane which released on February 2025 and gained a super-hit cult-following like a new blockbuster ---although it released after nine years. What is intriguing and unusual is that after romantic tragedy movie STK’s original release in 2016,  the film had reportedly not got a favorable public response.

Currently, to mark his 60th Birthday PVR-Inox has now arranged a retrospective of superstar Aamir Khan landmark series of his movies-festival of re-releases called ‘Cinema K Jaadugar’ filmotsav!

The reason behind this trend is multiple--a growing public demand for more variety of old film- cinema with good content and entertainment. alongside new releases. There are some Fridays which do not have new releases. That’s when audiences also love to check out old movies.on the ‘theatre-big-screens’, --especially the good-content old movies, which they may have watched on their mobile-phones or their computer lap-tops.

But what is rather disheartening that most of the time there seems to a scarcity of original creativity. Almost every third person seems to be using Artificial Intelligence for Instant Creativity for fabricating story content, dialogues, lyrics, and even music composing. Which lacks the genius innovative yet sensitive human-touch and thought process.

There is abundant jhoothi shaan but very less ruhaani jaan in the artificial content. Which most of the time, does not easily connect with the masses. Original timeless soulful and musical content with high-class classic retro-entertainment was created by the great Cinema Legendary Masters like Bimal Roy, Guru Dutt. Raj Kapoor, Satyajit Ray, Mrinal Sen, V. Shantaram, Mehboob Khan, Shakti Samanta Hrishikesh Mukherjee, Ramesh Sippy, Gulzar, Basu Chatterjee, Tarachand Barjatya. Govind Nihalani. Raju Hirani, Subhash Ghai, Ashutosh Gowariker, Ketan Mehta and many more. There is so much, today’s creative generation can learn and imbibe just by watching the ‘golden era’ classic movies

In January 2025  three films re-released Yeh Jawaani Hai Deewani (2013) starring Ranbir Kapoor and Deepika Padukone, Manoj Bajpayee-starrer Satya (1998) , Karan Arjun (1995) and Kaho Naa... Pyaar Hai (2000), which had marked actor Hrithik Roshan’s debut. There are at least another 10 to 12 more re-releases during 2025 which include Ghajini, Ghatak, Namastey London and Lamhe. !

Producer Ramesh Taurani, who saw a favorable response to the re-release of his 2009 production Ajab Prem Ki Ghazab Kahani last year, shares his plans for re-releases in 2025. He reveals, “We have got popular demand-queries for Kacche Dhaage and Soldier’s re-release from theatre owners, same for Jab Pyaar Kisi Se Hota Hai. We will get them out this year.” Recently, when asked about the possibility of re-releasing his old cult classics, filmmaker Hansal Mehta had told us, “Re-releasing a film is an expensive process. I don’t have the money to do it.” “You cannot escape the distribution cost for a re-release, but it is not as expensive as releasing a new film,” adding, “You still need to keep aside a minimum of ₹50-60 lakhs to release in 150-200 screens.”.

We hope and pray that creative wisdom will prevail and the film industry will minimize its dependence on Artificial Intelligence and use maximum Authentic Original Innovative Human Intelligence and prove that Fresh filmy content is as good as the old movies. . Recently, the historic biographical ‘period’ movie Hindi-Telugu blockbuster super-hit movie Chhaava ( Feb-2025) starring Vicky Kaushal has proved that historical content with grandeur production-values can also merit Pan-India audience acceptance and appreciation.

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