SLICE®️ INTRODUCES LADY SUPERSTAR NAYANTHARA AS THE NEWEST FACE OF THE BRAND

On March 4th, 2024, Slice ® ️ announced its latest brand ambassador as the iconic actress Nayanthara, marking a significant move for the company in the summer of 2024. The appointment of Nayanthara is aimed at strengthening the company's connection with its audience and reaffirming its position as the leading beverage for mango enthusiasts.

Over the years, Slice®️ has cemented its place in households across the country for being the perfect and closest equivalent to quenching your mango cravings. On the other hand, Nayanthara has cemented her spot as one of the most critically acclaimed actresses in Indian cinema, fondly known as ‘Lady Superstar.’

Slice®️ is set to unveil a new summer campaign that promises to add more fun and excitement through an enticing storytelling approach this summer.

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Sharing her excitement about coming on board as Slice®️’s new face, actor Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”

Also speaking about this association, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brand connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with the new film as well and it will be loved by everyone.”

This association for Slice has been facilitated by Frameworks Entertainment.