Ultra Play OTT & Ultra Bollywood YouTube Premiere Award-Winning Short Film Jadugoda Globally

On the occasion of the International Day Against Nuclear Tests, Ultra Media & Entertainment Group premiered Jadugoda, a stirring and thought-provoking short film that brings alive the struggles of tribal communities living around India’s uranium mines. The film is now streaming globally on the Ultra Play OTT platform and Ultra Bollywood YouTube channel.

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The film has already created waves on the international festival circuit, bagging the TATA – Best Short Fiction Award and the Samuel Lawrence Foundation Award for Best Young Filmmaker (Uranium) in 2024. It has also been showcased at renowned platforms such as Ecoproformance, Kaalimantan Indonesia, Kino Festival, Pune Short Film Festival, Signs Film Festival Kerala, and Stuttgart, among others.

Speaking about the release, Mr. Sushilkumar Agrawal, CEO of Ultra Media & Entertainment Group, said:

“Jadugoda is a poignant reminder of how development often comes at an unseen human cost. At Ultra, we have always believed in supporting stories that not only entertain but also create meaningful conversations. Releasing the film on the International Day Against Nuclear Tests amplifies its message to a global audience, because cinema doesn’t just entertain—it sparks dialogue, questions narratives, and gives voice to stories the world needs to hear.”

Writer-Director Satish Munda added, “Having grown up in Ranchi, barely 150 km away from Jadugoda, I was familiar with the haunting stories of this land. Once known as the ‘land of magic’ for its lush forests, Jadugoda turned into what many locals call a man-made hell when uranium mining began fueling India’s nuclear ambitions in the 90s. This uranium, the fodder for India’s nuclear dream, has also silently destroyed generations of tribals. Our short film does not take a political stand — instead, it seeks to spark dialogue around one vital question: is development truly possible without declination? Timed with a globally significant day, Jadugoda is more than just a short film — it is a mirror held up to society, urging reflection on the true price of progress.”

Rajat Agrawal, COO & Director-Producer, Ultra Media & Entertainment Group, shared:

“Jadugoda stands as another milestone in Ultra’s growing slate of thought-provoking projects, reaffirming its role in using cinema not just as entertainment, but as a catalyst for awareness and social impact. By making the film available to a global audience on this important day, we hope to inspire dialogue, empathy, and change.”

Established in 1982, Ultra Media & Entertainment Group is one of India’s leading film and home entertainment companies with an extensive library of over 2,500 titles across feature films, TV shows, documentaries, and regional cinema. Over the years, Ultra has diversified into content production, syndication, post-production services, digitization, restoration, and colorization of classic films.

The company has also ventured into the OTT space with a strong focus on regional Indian languages. It launched Ultra Jhakaas for exclusive Marathi content, emerging as an early dominant player in the segment. Alongside, Ultra has also introduced Ultra Play for Hindi-language movies and web series, and Ultra Gaane for music videos, expanding its reach across diverse audiences in India and abroad.

With a presence at major global film festivals and markets and a vision to create meaningful as well as entertaining content, Ultra continues to be a frontrunner in shaping India’s media and entertainment landscape.

FAQs

1. What did Ultra Media showcase at Cannes 2025?
   At the Cannes Film Festival 2025, Ultra presented restored Guru Dutt classics like Pyaasa, Kaagaz Ke Phool, Chaudhvin Ka Chand, and Sahib Bibi Aur Ghulam, alongside new animation projects (The Tarbo, The Jungle Boy) and pitched global licensing for their OTT apps.

2. When did Ultra launch its OTT platforms Ultra Play and Ultra Gaane?
   Ultra Media unveiled Ultra Play (Hindi film classics) and Ultra Gaane (video song streaming) in early September 2024, priced at Rs 199 per year or Rs 99 for three months.

3. How much is Ultra investing in its OTT business?
   The company is committing ₹500 crore over five years: ₹450 crore toward content acquisition and production, and ₹50 crore for marketing and tech upgrades.

4. What's Ultra's subscriber target for its OTT apps?
   Ultra has a goal of gaining 5 million subscribers across its platforms—Ultra Play, Ultra Gaane, and Ultra Jhakaas—within a year of launch.

5. Is Ultra’s OTT focus only on Hindi?
   Nope—while Ultra’s new apps target Hindi (Ultra Play, Ultra Gaane), it also maintains Ultra Jhakaas, a Marathi OTT platform launched in March 2023, streaming 1,500+ titles and 3,000+ hours of content.

6. What is Ultra Media & Entertainment, and when was it founded?
   Ultra Media & Entertainment Pvt. Ltd. is an Indian entertainment company founded in 1982 by Sushilkumar Agrawal. It began in home video distribution and now spans film production, distribution, restoration, OTT streaming, and more.

7. What restoration work has Ultra carried out?
   Ultra has restored classics like Pyaasa, Chori Chori, Half Ticket, and Dil Tera Deewana. The restoration of Pyaasa alone involved manual frame-by-frame work and remastering the audio, leading to its screening at the Venice Film Festival's restored classics section.

8. What services does Ultra offer beyond restoration and distribution?
   They offer post-production services like scanning, restoration, colorization, and 2D–3D conversion. The company also ventures into merchandising, soft toys (through Ultra Toys & Gifts), and licensing.

9. What kinds of content does Ultra control in its library?
   Ultra claims a vast library of over 3,000 titles, including award-winning feature films, TV dramas, animation, music, and digital content across multiple languages and genres.

10. How does Ultra preserve India’s cinematic heritage?
    Through digitization and restoration, launching OTT platforms like Ultra Play and Ultra Jhakaas, and showcasing restored classics and licensed content globally, Ultra ensures that India’s film and music legacy remains accessible to future generations.

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